Truth About Santa is revealed

Client: Riga Airport Corporate Brand Manager: Linda Kalniņa Creative Agency: MAGIC Creative Director: Edgars Kuzmins Account Director: Sanda Ķestere Account Manager: Rota Šulmeistere Art Director: Dace Izabella Grundšteina Desktop: Toms Vilītis Copywriter: Reinis Piziks Production studio: PLAY Director and Edit: Roberts Kuļenko Producer: Lelde Adele Cīrule DOP: Valdis Celmiņš 1AC: Māris Grabovskis 2AC: Rihards Dīcis Gaffer: Toms Ločmelis Best Boy: Zigmunds Šīns Sound: Tālivaldis Tālis Āboltiņš Costumes: Dace Grīnberga Set Design: Jānis Auniņš-Kirmuška, Evija Štelpa Casting: LAIKA Casting Audio Mix: MUTE 2D: Franks Pirogs Graphics: Māris Dejus 3D: Daniels Vuškāns, Guntars Šmits CC: Reinis Traidās

If you're a small airport in northern Europe during Christmas time, like Riga Airport, and you want to greet your partners and customers during the holidays and be louder than other regional players, what do you do? You reveal a truth that is hard to ignore – Santa lands at your airport. This has been the case for decades. An online film was created to unveil the well-hidden truth about Santa's landing procedure. To make this story more believable, the film was shot in a documentary style, complete with various archive materials from different periods and eyewitness testimonies. To achieve the right tone, actual airport archive images were altered and real airport employees were interviewed. Shortly after its publication, the film began trending across various social networks. It garnered countless shares and received nothing but positive comments from airport guests and representatives within the aviation industry. Film has also made its way into various headlines and features.