Unlimited Party Filter

Direct Media KRES Team

What does it mean to be limitless in the most technologically advanced era? How can Vivacom immerse the audience of the biggest music festivals in a world without limits – the world of the Unlimited plans? By offering an experience worth sharing – both surprising and captivating. That's why we devised an extensive activation, incorporating an augmented reality experience through the Unlimited party filter. A Meta filter with two types of effects - World AR effect – a music-reactive filter with various objects in the space in front or around the user, and AR filter incorporating a Face filter. With the Unlimited party experience, we reached over 60 000 people, making it the AR filter of the season.