#unseetheprejudice

creative director: Angel Iskrev creative lead: Kaloyan Antonov copywriter: Petko Kolarov junior copywriter: Valentina Dencheva head of art: Emanuela Belovarski junior graphic designer: Katrin Kreovska strategist: Ekaterina Mutafchieva account director: Sanya Stefanova motion graphic & editing: Viktor Hadzhiyski & Vess Blackstone producer: pudding: director: Kamen Kolarov photography: Whaleworx.Studio

TELUS International Bulgaria is one of biggest employers in the country. both inclusion and diversity are values of paramount importance for them. a point that TELUS International Bulgaria wanted to make clear to all its potential employees. according to a recent research by Bluepoint every second Bulgarian has been discriminated against during an interview. moreover, people who experience that first-hand often get low-key disheartened and refuse to even consider applying for certain jobs. at a time when 62% of employers in Bulgaria are finding it difficult to fill their job positions *, and every second candidate has directly or indirectly encountered prejudice during a job interview, TELUS International Bulgaria opened the topic of tolerance in the workplace. BPO is one of the fastest growing industries in Bulgaria, forming 6.6% of country's budget. TELUS International Bulgaria is a leader in the sector with 3,800 employees in Bulgaria. the company provides services to a wide portfolio of clients in the field of finance, gaming, tourism and more. in order to cover its business needs, the company has an important goal - to attract more job applicants. TELUS Internationa Bulgaria l is trying to change that. for them, both inclusion and diversity are values of paramount importance. a point that TELUS wanted to make clear to all its potential employees. welcome to 2021. these are times in which your IG profile and handle tells basically everything about you that is to be told. so, we went for a collaborative stunt and changed the handles of some celebrities with the prejudice that they encounter day in and day out. because the very same prejudices they encounter are those same odds they had to defy in order to be where they are today. so, what more inspirational than having a little fun with them? when questions outnumbered the answers—each of our celebrities posted a photo of themselves accompanied by a powerful message showing what it is that really counts in a career path.  for the whole duration of the campaign (21.04-30.06) we achieved a growth of 60.64% for the number of received CVs and we exceeded the set goals of 25%.. the importance of the topic and the strong engagement and the media response, further contributed to the achieved return on investment with 332% ROI. оver 2.8M people reached. 11 012 job applications / 60.64 % increase. over 700 000 people on social media talked about the campaign. 143 of them said that they would never consider applying before the campaign. But most importantly discriminated people saw new opportunity for a life change.