Valuable Women

Carolina Pinheiro, CEO, Inbrax Pancho González, CCO, Inbrax Cristián Chavez, Creative Director, Inbrax Jean Carlo Venti, Account Director, Inbrax Felipe León, Digital Director, Inbrax Mundy Alvarez, Planning Director, Inbrax Diego Medina, Art Director, Inbrax Luis Reyes, Copywriter, Inbrax Mariana Quintana, Copywriter, Inbra Sebastian Vega, Post Producer, Inbrax Analía González, Account Executive, Inbrax José Echeverría, Account Executive, Inbrax Amanda Muñoz, Web Developer, Inbrax Gabriele Lothholz, CEO, VOXKOM Alex Soto, Digital Director, VOXKOM Sofía Giannini, Sub Director, VOXKOM Nadinne Carrasco, Manager Digital, VOXKOM Agustín Grez, Advisor, VOXKOM Víctor Durán, Client Manager, VOXKOM

Raise awareness about the role of the Casa de Moneda de Chile (Chilean Government Mint) brand as an actor that promotes gender equality in the visual and symbolic representation of the country to generate awareness and commitment of the audience regarding inclusion and assessment of the role of women in the construction of the country, through inclusive citizen consultation. This objective was chosen to take advantage of the opportunity to raise awareness about the importance of women's role in building the nation and promoting gender equality in the symbolic representation of Chile. In addition, it seeks to strengthen the image of Casa de Moneda de Chile (Chilean Government Mint) as an inclusive institution committed to the social and cultural demands of the country as an inclusive and committed brand. The challenge was to create a campaign that showed the company's commitment to the value that women have contributed both to the company and to the history of Chile, through different instances that made the contribution made visible. This is how to celebrate the 280 years of the Casa de Moneda de Chile (Chilean Government Mint), people were invited in a citizen consultation to vote for the woman who would be the next commemorative print (banknote) of Chile.