WE ARE TO LIVE HERE

OKEAN ELZY  Sviatoslav Vakarchuk  KYIVSTAR  Head of Marketing communications – Yuriy Chornenkiy Brand Manager – Olena Ignatenko PR Manager – Kateryna Bondarenko SHOTS  Creative Director – Stanislav Kachanovsky  Art director – Fedir Boyko Copywriter – Anna Zaporozhchenko COO – Marina Martynova  Account manager – Anna Verhai  NO STARS Director – Pavel Buryak  DOP – Boris Borisov  Steadycam – Ruslan Bogdan  1 AD – Valentyn Semko  СEO – Іvan Krutous  Executive producer – Daria Volgina  Line Producer – Valeria Viniukova  Producer Assistant – Valeria Gavrylova  Bidding Producer – Dima Triplov  PM – Mykola Poluden  Admin – Taras Golova  Art Dep: Danilo Dubrovskiy Oleg Katsan Bogdan Konakh Vlad Oliynyk Ihor Antoniuk Eduard Goshuliak Denys Dovgan Yevhen Sasim Yevhen Chelnyk Denis Zolotaryov Location Director – Viktor Shava  Location Manager – Yehor Yehorov Stylist – Vasyl Bondarenko  Stylist assistant – Gennadiy Pyvovar  MUAH – Olena Kulish  Casting Director – Pavlo Makarchenko  Casting Manager – Kateryna Mamchur Focuspuller – Andriy Karpets  Gaffer – Leonid Sydorenko Best boy – Artem Tyshchenko Electrician – Oleg Byblyk Spark – Sergiy Rudenko Spark – Firas Al-Rikabi Spark – Vakhid Borchashvili 1AC – Kostyantyn Posvaliuk  Sound recorder – Sergiy Verdes  Playback – Oleksandr Sofin  Editor – Kyryl Volovych  Post production – Сamaradas  Sounddesign – Cavemen records  Color grading – Julia Rosetti  PATRIOT  STARWAGEN  FILMOTECHNIC: Roman Kotliar Roman Korolchuk Oleksandr Roshchyn Actors Olga Knyagnytska Anatoliy Bachynskiy Andriy Dyomkin Maksym Kyrychenko Yevhen Makarenko Oleg Ukolov

Almost 30% of Ukraine is mined due to russia's invasion - which means that over 10 million people are living under constant threat, with thousands unable to return home because of it. As the sappers say, '1 year of war equals 10 years of demining.' But we don't have time to wait. We need to demine Ukraine right now. So that as many Ukrainians as possible can finally return home. With this goal in mind, Kyivstar and the Come Back Alive’ Fund launched the fundraising project 'We are to live here.' The aim is to raise 175 million hryvnias to provide engineering and sapper units of the Armed Forces of Ukraine with necessary equipment. One of the main fundraising activities was a music video by the Ukrainian band 'Okean Elzy' for the symbolic song 'I'm Going Home,' which resonates with the entire country. In the video, we tell a story of a girl who chose an unconventional path - she became a sapper to demine the territory of her town and make it safe for everyone who, just like her, wants to return home. To create the video, we consulted with various groups of sappers to understand all the specifics of their work and show all these nuances to the viewers. Similarly, we approached the choice of locations. Because in such communication, nothing should be artificial. The house in the final scene is a real house that has suffered during the occupation of the Kyiv region. And the training center is a real center where military personnel are trained every day. The music video served as both a media coverage of our initiative and a tool for fundraising through monetization on platforms. It has been viewed over 1 million times. As a result, we managed to raise 180 million hryvnias + 500,000 from the video monetization. This equates to providing 146 engineering and sapper groups with pickups and new equipment. The music video is not the only activation of "We are to live here." We also had clips, visuals, and landing. That’s why we needed a flexible and understandable design system in order to combine all of this into one large project. We built the identity on the "before/after" principle: what we have now and what we aspire to have in the future. Now we've got minefields and we aspire to have fields full of flowers. The main design elements work equally well as textured fills, animation, standalone visuals, and, of course, as the project's logo. Another key element of the identity is font design, which can exist both in the logo and beyond it. For example, on a music track cover.