CTV channel design

Starlight Creative Concept: Andrii Kurylo  Art direction: Andrii Kurylo  Motion: Stas Pakhomov Digital: Vadym Lebedev Graphic Design: Vadym Lebedev  Case study: Stas Pakhomov Producer: Natalia Bovshyk Producer: Olga Mylhalchenko Creative Direction: Oleksii Riepik

Discover the art of heartfelt branding with Starlight Creative as we unveil our collaboration with CTV, a new Polish TV network aimed at captivating young women audiences. Tasked with crafting a brand identity that resonated with the target demographic, we embarked on a quest to unlock the key emotion: love. Drawing inspiration from this powerful sentiment, we centered our design concept around the universal symbol of the heart shape. From the logo to every intricate detail of the network's design elements, including numbers, navigation menus, and IDs, the heart motif became the heartbeat of the brand, infusing every aspect with warmth, authenticity, and connection. Join us as we celebrate the transformative power of design in forging meaningful relationships with audiences through the heart of CTV TV Network.