Dysarium. Identities 2025

Yura Bakay, Juliana Savruk, Solomiya Marchak, Sasha Bobrytska, Vika Doroshevych, Ira Hoshuk, Yuriy Haliuk, Dmytro Trotsko

Dysarium 2025 marked the third edition of Ukraine’s largest creative festival, once again reinventing its identity around a new annual theme. In 2025, the focus became identities in plural, reflecting a modern reality where no one has only one role. Designers today are also volunteers, entrepreneurs, soldiers, parents, activists, and proud dog or cat owners. The visual concept was built around transformation. The festival’s former 2D mascot evolved into a 3D character, becoming more alive, bold and provocative. It was placed inside a labyrinth as a metaphor for self-discovery and navigating multiple social roles. The system was applied across all campaign touchpoints, including website, social media, citylights, digital advertising and printed materials. Its bright and uncompromising visual language helped double attendance compared to the previous year and reinforced Dysarium’s status as the leading creative festival in Ukraine.