For years

Artem Gusev, Creative director Max Klevaka, Copywriter Mariia Pashchenko, Designer & Illustrator Tetiana Pashkivska, Project manager Ivan Nizhnik, CMO Katerina Jebit, Project manager & PR 

Plumbing engineering is a simple yet complex product. Especially in the B2B category. Rational but not emotional. In 2024 brand FADO launch new strategy – “For years'' to emphasize the reliability and durability of the products. But how we can add emotions to plumbing engineering working for years? We have created a futuristic art journey for years to come. This is a story about a technocratic civilisation that has lived and developed for years thanks to plumbing technologies and their reliability. Calendar includes product-centric craft illustrations, which reveal stories from life of the technopolis with various elements and metaphors. Art calendar “For years” is a unique, futuristic storytelling about people, technologies and their evolution into a brighter future with plumbing engineering.