Inflame Biofuels

Daryna Zadorozhnia — illustration, graphic design Tibor Tovt — creative director, graphic design, strategy

Overview: Inflame, a producer of 100% ecological biofuels and kindling accessories like charcoal, wood pellets, and firestarters, needed packaging that burned as brightly as their commitment to sustainability. Our design captures the heartwarming essence of moments like backyard barbecues and campfire gatherings, wrapped up with a hint of humor as warm as the fires they fuel. This approach not only highlights Inflame's ecological dedication but also plays up the 'heart-burning fuel' theme, which is cleverly symbolized in our logomark—a heart ablaze. Design Concept: We crafted a series of custom illustrations featuring characters with animal heads and human bodies, embodying the spirit of the forest and underscoring the environmentally friendly nature of the products. This imaginative anthropomorphism suggests that Inflame's offerings are so natural, they're endorsed by nature itself. Color Scheme: Our color palette—crafty beige, deep browns, and bright green accents—evokes the earthiness of the forest and ensures the packaging stands out on shelves dominated by the conventional hues typical in the biofuel industry. Objective: This design aims to visually and emotionally connect consumers to Inflame’s ecological ethos. Choosing Inflame isn't just an environmentally responsible decision—it's a choice that warms the heart, quite literally, making it easier for consumers to ignite their eco-friendly spirit with our 'heart-burning fuel.'