MEME | sportswear brand concept

Stanko Oleksandra

ABOUT THE BRAND Meme is not just sportswear; it's a manifesto of an active lifestyle and dedication to sports. Our mission is to inspire people to reach new heights in sports by providing them with clothing that is not only functional but also aesthetically appealing. Each Meme garment is created with the specifics of different sports in mind, ensuring versatility and comfort. The use of high-quality, natural, and eco-friendly materials guarantees the durability of the clothing and safety for the skin, as well as moisture-wicking, which is critically important during intense training sessions. CREATIVE IDEA The project's idea is to reflect character, style, and quality in the design elements. Meme is the sportswear of the new generation. I have used bright yellow colors that are associated with the sun, joy, and a zest for life, which beautifully contrast against the dark and gray shades, allowing for the creation of a nice, recognizable style. The logo is hand-drawn and includes a custom and unique font. The logo text is distinguished by a flattened and geometric style, creating an impression of modernity and solidity. The notch, located at the top, serves as a focal point, adding an element of expressiveness and attracting attention. Also, part of the identity includes illustrations that contain informal perspectives. This approach allows us to emphasize the dynamics and speed of the athlete, making ordinary scenes unusual and exciting. This series of works is intended to convey not only the physical activity of athletes but also the emotional charge they feel during training. The illustration style is minimalist and dynamic, working on contrasts and nicely complementing the brand's style.