No trivia, but red flags

Viktor Shkurba – Creative Director, [isdgroup] Oksana Gonchar – Creative Group Head, [isdgroup] Oksana Chumak – Strategist, [isdgroup] Uliana Koinichenko – Copywriter, [isdgroup] Yulia Ivakina – Copywriter, [isdgroup] Svitlana Myronchuk – Account Director, [isdgroup] Yaroslava Sidorchuk – Team Lead, [isdgroup] Daryna Vashchuk – Project Manager, [isdgroup] Michael Traverse – Strategic Director, [Reiseplan] Margaryta Nazarenko – Strategic Director, [Reiseplan] Maria Kochmaruk – Media Director, [Hashtag] Olga Fedii – Project Manager, [Hashtag] Roman Kostenko – Media manager, [Hashtag] Agata Egoshyna – Art director Lera Sxemka – Illustrator, Graphic Designer, [WE BAD] Max Pavliuk – Illustrator, Artist, [WE BAD] Oksana Kurmaz – Animator Anna Dudko – Animator Vladyslav Molodan – Animator Emil Asadov – Musician, Sound Design Stanislav Kolesnikov – Sound Design, [Zvoolab Audio] Anastasia Bobrova – Voice Over Lilia Ibadova – Project Analyst & Coordinator, UNFPA Ukraine Anastasia Reutenko – Project Assistant, UNFPA Ukraine Valentun Pugachov – Communication and Media Associate, UNFPA Ukraine 

According to a nationwide sociological study among youth during the full-scale war, 83% of teenagers want to learn how to support themselves, protect their personal boundaries, and build healthy relationships.  To help them, we created a series of easy-to-understand animated videos that teach how to recognize red flags in relationships and how to protect personal boundaries. We aimed to stand out in social videos by incorporating artists and illustrators, adopting a dynamic style with cultural nods like memes and pop culture, to spotlight red flags. Toxic characters were shown in monochrome to highlight their negativity, while main characters were designed realistically for teens to relate, showcasing diverse body types and personal styles that hint at their interests and motivations. The soundtrack was minimalist, using bass guitar for tension but remaining subtle overall. The narrative of each video directed to a Telegram bot, offering them free access to courses on healthy communication practices or the opportunity to consult with a psychologist. The video series engaged 500,000 teenagers on Instagram, reaching nearly the maximum audience Meta's targeting allows, with views surpassing 1.2 million. These videos directed teens to a psychological support bot, resulting in over 10,000 high-quality consultations. Over 2,000 teenagers completed courses on identifying red flags in friendships, romantic, and sexual relationships. Thousands of teenagers learned to protect their boundaries, care for their mental health, and defend against abusive relationships.