Oranta Capital

Oranta Capital Yevgen Zagorulko, Director of corporate communications, Oranta Capital Yevgen Moroz, Head of public relations department, Oranta Capital   Publicis Ukraine Mykhailo Petrusiak, Creative Director, Publicis Ukraine  Bohdan Strilchyk, Art Director, Publicis Ukraine  Oleksandra Trachuk, Senior Designer, Publicis Ukraine  Nataliia Bokii, Designer, Publicis Ukraine Anastasia Bardakova, Senior Copywriter, Publicis Ukraine Anna Baliasova, Motion Designer, Publicis Ukraine  Marta Kalynets, Client Service Director, Publicis Ukraine  Khrystyna Naumenko, Senior Account Manager, Publicis Ukraine Olena Sukhanova, Managing Director, Publicis Ukraine & MSL Ukraine

Oranta Capital is a next generation strategic investment brand created to support the development of the Ukrainian economy based on modern European standards. From the very beginning, it was important for the brand to enter the market with confidence and clear visibility, consciously moving away from the typical, restrained, and conservative visual language of the investment sector. The Oranta Capital identity was designed as a fully independent visual system, with no references to existing brands and a strong focus on modernity, clarity, and strategy. Its role goes beyond simple recognition — the identity is meant to help the brand stand out in a competitive environment and build an emotional connection with the audience from the very first touchpoints. At the core of the identity is the logo — the semantic heart of the entire system. It is based on principles of the golden ratio, representing balance, precision, and harmony, and combines symmetry with asymmetry. This approach creates a sense of stability while leaving room for interpretation. The intentional openness turns the mark into a visual puzzle: it invites interaction, sparks interest, and helps the brand stay memorable as a modern and strategic player in the market.