Purrr.Balance Packaging design

креативна агенція Bloom Büro

During the creation of this concept, we conducted research on our target audience, developed a name, slogan, and packaging design. Our research revealed that some cat owners occasionally sin by treating their cats to tasty food from the table. Therefore, we aimed to create a cat food made from high-quality human-grade ingredients that are specifically adapted for feline consumption. The main focus of our packaging is the ingredients - stylized illustrations of the poultry from which the product is made. The key selling point - 83% fresh meat - is highlighted by color which is coordinated with the logo color, and immediately draws attention to the two main elements of the obverse. The infographics on both sides of the packaging make the information easier to understand, emphasizing the simplicity of ingredients.