SPICER. The label speaks for itself

Alexey Albokrinov - Creative Director,Brand Strategist Svyatoslav Trembach - Account Director Tatiana Bondaruk - Graphic Designer, Art Director Victoria Proshchuk - Project Manager Kateryna Shykula - UX/UI design Victoria Kuzurman - Creative Copywriter  Anastasia Gorky - Creative Copywriter i Daria Zhyla - Brand Strategy Consultant

SPICER is a Ukrainian manufacturer of gins, liqueurs and tinctures (i.e., 18+ products) But we saw a responsible brand that wants to:  ✔ Create a new culture of alcohol consumption. ✔ Teach how to taste drinks instead of mindlessly consuming them. ✔ Develop new technologies in Ukraine.  And we took up this mission based on these concepts.  About the concept Through design, we showed the taste and features of the SPICER line.  We spoke to the consumer through the label.  Or rather, through:  - shapes.  - colors.  - shapes.  Labels are informational. But we went further. Each line and each drink has its own unique solution. Sharpness or mildness of taste, tradition or novelty of the series - it's all in the details and design approaches. 5 shapes 6 stylistic directions 23 positions. Associative. Easy to understand. Aesthetic.  And a visual concept that can be infinitely scaled and developed.