The Loudest Annual Report

Kosta Schneider — Chief Creative Director, Publicis Groupe Ukraine & Czech Republic Ruslan Palamarchuk — Creative Director, Publicis Ukraine Bohdan Strilchyk — Art Director, Publicis Ukraine Denys Urusov — Copywriter, Publicis Ukraine  Marta Kalynets — Client Service Director, Publicis Ukraine Anastasiia Mikutska — Account Manager, Publicis Ukraine Dmytro Grushevsky — New Business Director, Publicis Groupe Ukraine  Olena Sukhanova — Managing Director, Publicis Ukraine & MSL Ukraine Oleksii Novikov — Creative Director, CBA Foundation Serhii Husak — Singer-songwriter 

What is the first thing that comes to mind when discussing music? Streaming, releases, albums, artists, concerts? What about the annual report? Yes, this formal document with a lot of data! "Come Back Alive" is a foundation to which people donated 1,672,890 times in 2022. It has achieved an incredible number of significant accomplishments for Ukraine. These achievements were so important that they need to be talked about loudly and on repeat. In collaboration with the Ukrainian musician Nytso Potvorno, we transformed the most important information of the report into audio tracks. They were posted on the most popular platforms for free access. The printed version of the information is stylized as a vinyl edition. Now everyone can help the fund even more by ordering a unique print edition or simply by sharing your favorite track with information about the fund's activities, so that the "Come Back Alive" initiative can receive more donations and continue its work as efficiently as possible.