Watch Me Go! Child Skills Guide
Учасник: ISD Group
Країна: Україна
Блок/Конкурс/Категорія: A. GRAPHIC DESIGN & BRANDING / A04. PUBLICATION & EDITORIAL DESIGN
Нагорода: The Very Best of
Рекламодавець/Бренд: Krok za Krokom Foundation
Рік: 2025
Креативна команда:
ISD GROUP: Oksana Gonchar — Creative Director Yaroslava Kravets — Team Lead Iryna Lipavska — Art Director Karyna Kutsenko — Senior Designer Uliana Koinichenko — Creative Copywriter Oleksandra Dyvnych — Creative Copywriter Anastasiia Yablonska — Project Manager Olga Ivanets — Media Manager Maryna Yancelevych — Photographer Nataliia Shelestiuk — Psychologist, Behavioral Consultant, Remedial Educator & Early Intervention Specialist Inna Horbenko — Psychologist, PhD in Pedagogy Iryna Kalinichenko — National Inclusion Consultant, PhD in Pedagogy Mariia Shemet-Ivanova — Developmental and Behavioral Pediatrician, PRM Specialist & UNICEF Trainer Anastasiia Yurchyshyna — Communication Manager Iryna Fedorenko — Junior Communication Manager Kirill Ponomarev — Telegram Bot Developer Anton Harbar — Technical Director, «Harbar Bots» Valeria Naumenko — Developer, «Harbar Bots» Gennadiy Rusanov — Team Lead, KRYTSIA: Support for Recovery of Kryvyi Rih Raion project Liliiya Drozdyk — Lead Communication Officer, KRYTSIA: Support for Recovery of Kryvyi Rih Raion project Kuzma Shyshkin — Communication Officer, KRYTSIA: Support for Recovery of Kryvyi Rih Raion project Alona Korol — Project Manager, Lead SEND Expert & Author of Guides, KRYTSIA: Support for Recovery of Kryvyi Rih Raion project / NGO LogoClub Yuliia Naida — Director, Krok za Krokom Foundation
Креативна ідея:
Like a busy board, but for moms and dads. "Watch Me Go!" is an interactive child skills guide for parents in Kryvyi Rih—a region choked by red dust and war-time anxiety—shifting the focus from survival mode back to monitoring a child's developmental milestones. We deconstructed the harsh linearity of headframes, pipes and conveyors into a fluid, vibrant design system. The visual language mimics technical blueprints filled with a child’s kinetic energy—an emotional antidote to the grim landscape. Pediatric-approved checklists, stickers and pop-out markers act as tactile micro-therapy, restoring a sense of control and a joyful parental experience amidst pipes and sirens.