Search Rebuilt for Profit

Promodo Team: Yevhenii Kolotylo, PPC Team Lead Yuliia Oleinyk, PPC Team Lead Yuliia Chub, Head of PPC Department Norel Ngamokuba, PPC Specialist Anastasiia Shkura, PPC Specialist Oleksii Khavilo, Client Development Team Lead Dayana Banda, Customer Success Manager

The restructuring of Intertop’s PPC system around product profitability, integration of a dynamic margin attribute, automated clearance processes, and creative synchronization delivered growth in revenue, average order value, and transaction volume, all while reducing the budget by 10%.