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Search Rebuilt for Profit

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UKRAINIAN CREATIVE STORIES Search Rebuilt for Profit

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UKRAINIAN CREATIVE STORIES Search Rebuilt for Profit
UKRAINIAN CREATIVE STORIES Shortlist

Entrant: Promodo

Country: Ukraine

Section/Contest/Category: A. GENERAL DIGITAL DIRECTIONS / A02. Commerce

Award: Shortlist

Advertiser/Brand: INTERTOP

Year: 2025

Creative Team:

Promodo Team: Yevhenii Kolotylo, PPC Team Lead Yuliia Oleinyk, PPC Team Lead Yuliia Chub, Head of PPC Department Norel Ngamokuba, PPC Specialist Anastasiia Shkura, PPC Specialist Oleksii Khavilo, Client Development Team Lead Dayana Banda, Customer Success Manager

Creative idea:

The restructuring of Intertop’s PPC system around product profitability, integration of a dynamic margin attribute, automated clearance processes, and creative synchronization delivered growth in revenue, average order value, and transaction volume, all while reducing the budget by 10%.

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