KIAF competition is divided into 4 main sections. Each section is subdivided into contests and categories that reflect key directions in the advertising and creative industry.
A. CREATIVE COMMUNICATIONS is focused on the big creative idea in different disciplines.
B. CRAFT/ TECHNOLOGY is recognized creative excellence and brilliant execution in some of the key segments of advertising and communication production process, as well as the creative use of technology and techniques where technology plays an important role in communication.
C. SOCIAL GOALS CONTESTS is rewarded and celebrated campaigns that use creative communications to make changes and positively impact the world.
D. CLIENT`S VIEW is evaluated industry projects and award creativity, originality of communication solution with account of its results to solve business tasks.