KEY DATES
Early Birds Deadline
| 1 March 2026 |
| Regular Deadline | 1 April |
Final Deadline
| 20 April |
| Last Minute Deadline | 27 April 2026 |
| Online judging | beginning of |
| Winners announcement/ Awards Ceremony | 29 May 2026 |
ENTRY REQUIREMENTS & SPECIFICATIONS
KEY ENTRY REQUIREMENTS
- Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
- Concept entries and works which have not been launched are not accepted for participation.
- Please make sure that the version you have uploaded is final and it is can be used for judging and shown publicly.
- Each advertisement (execution) constitutes one entry.
- Advertisements forming a campaign (or series) of several works must be submitted as a series/campaign of entries. Each entry in the series is paid separately.
- All websites or other online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.
- Carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
- The entry (incl. all materials) must be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
- Ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
MEDIA TYPES & TECHNICAL SPECIFICATIONS
1. IMAGE:
- main image (execution or presentation image)
- execution image - the digital version of the original advertisement or execution, exactly as it ran
- presentation image - a visual presentation of your work, including images and texts (project board) - additional image: digital image that may help support your entry
| TECHNICAL SPECIFICATIONS: | JPG, 150 dpi, RGB, A3 size (2480 x 1754 pixels), 15MB max. |
2. VIDEO:
- film 180 seconds max: the original film advertisement, video content, exactly as it aired.
- sound video 180 seconds max: the original audio ad as video file which includes English script as subtitles.
- case film / demo film (120 seconds max):
- case film - a short film explaining your work. Content includes the brief, execution and results
- demo film - this is either a ‘making of’, a recording of the activation in action or a walk through showing the specific elements of your work. - awards show film (short case film 30-45 seconds max): a shorter, edited version of your film or case film. This will be shown at the award show and will not be shown to the jury.
| TECHNICAL SPECIFICATIONS: | Film is accepted as a link to YouTube or Vimeo. Encoding mode: | |||
| Aspect Ratio | Resolution | Format/Codec | Audio | |
| Preferred | Full HD 1080p | 1920 x 1080 | .MOV/H.264 | AAC, Stereo, 48kHz |
| HD 720p | 1280 x 720 | |||
| Preferred | 4:3 or 16:9 | 1024x576 | .MP4/H.264 | AAC, Stereo, 48kHz |
| 720x576 | ||||
| 854x480 | ||||
| 640x480 | ||||
3. URL:
A direct link to your digital execution e.g. website, microsite, app download page or social media page; or a webpage which explains your work in English.
URLs must start with ‘https://’ and preferably accessible without a login or password. Please make sure that your entry is accessible online.
For the purposes of impartiality, please ensure you do not refer to the name of your agency or any contributing creative companies or persons anywhere on your submission materials URL with the exception of self-promotion.
Please provide account details to download your app if it is not available globally.
MEDIA FORMATS BY CATEGORY
| A. CREATIVE COMMUNICATIONS | ||
A01. FILM | ||
| ||
| A01-01. CONSUMER GOODS/FMCG | Mandatory files:
| Optional files:
|
| A01-02. HEALTHCARE | ||
| A01-03. AUTOMOTIVE | ||
| A01-04. RETAIL | ||
| A01-05. TRAVEL, LEISURE, HORECA, CULTURE & EDUCATION | ||
| A01-06. MEDIA/ENTERTAINMENT | ||
| A01-07. CONSUMER SERVICES & B2B | ||
| A01-08. POLITICS & GOVERNMENT | ||
| A01-09. MILITARY ADVERTISING | ||
| A01-10. PR&CORPORATE IMAGE FILM | ||
| A01-11. VIRAL FILM | ||
| A01-12. SCREENS & EVENTS, MICROFILMS, AI/VR/AR | ||
| A01-13. INNOVATION IN FILM | ||
| A01-14. BRAVE IDEA | ||
| A01-15. TACTICAL/REAL-TIME RESPONSE | ||
| A01-16. LOCAL SOLUTIONS | ||
| A01-17. CULTURE INFLUENCE | ||
| A02. PRINT & PUBLISHING | ||
| ||
| A02-01. CONSUMER GOODS/FMCG | Mandatory files:
| Optional files:
|
| A02-02. HEALTHCARE | ||
| A02-03. AUTOMOTIVE | ||
| A02-04. RETAIL | ||
| A02-05. TRAVEL, LEISURE, HORECA, CULTURE & EDUCATION | ||
| A02-06. MEDIA/ENTERTAINMENT | ||
| A02-07. CONSUMER SERVICES & B2B | ||
| A02-08. POLITICS & GOVERNMENT | ||
| A02-09. MILITARY ADVERTISING | ||
| A02-10. PR&CORPORATE IMAGE | ||
| A02-11. INNOVATION IN PRINT & PUBLISHING | ||
| A02-12. BRAVE IDEA | ||
| A02-13. TACTICAL/REAL-TIME RESPONSE | ||
| A02-14. LOCAL SOLUTIONS | ||
| A02-15. CULTURE INFLUENCE | ||
| A03. OUT OF HOME | ||
| ||
| A03-01. CONSUMER GOODS/FMCG | Mandatory files:
| Optional files:
|
| A03-02. HEALTHCARE | ||
| A03-03. AUTOMOTIVE | ||
| A03-04. RETAIL | ||
| A03-05. TRAVEL, LEISURE, HORECA, CULTURE & EDUCATION | ||
| A03-06. MEDIA/ENTERTAINMENT | ||
| A03-07. CONSUMER SERVICES & B2B | ||
| A03-08. POLITICS & GOVERNMENT | ||
| A03-09. MILITARY ADVERTISING | ||
| A03-10. PR&CORPORATE IMAGE | ||
| A03-11. DIGITAL SCREENS | ||
| A03-12. AMBIENT & EXPERIENTIAL | ||
| A03-13. INNOVATION IN OUTDOOR | ||
| A03-14. BRAVE IDEA | ||
| A03-15. TACTICAL/REAL-TIME RESPONSE | ||
| A03-16. LOCAL SOLUTIONS | ||
| A03-17. CULTURE INFLUENCE | ||
| A04. RADIO & AUDIO | ||
| ||
| A04-01. CONSUMER GOODS/FMCG | Mandatory files:
| Optional files:
|
| A04-02. HEALTHCARE | ||
| A04-03. AUTOMOTIVE | ||
| A04-04. RETAIL | ||
| A04-05. TRAVEL, LEISURE, HORECA, CULTURE & EDUCATION | ||
| A04-06. MEDIA/ENTERTAINMENT | ||
| A04-07. CONSUMER SERVICES & B2B | ||
| A04-08. POLITICS & GOVERNMENT | ||
| A04-09. MILITARY ADVERTISING | ||
| A04-10. PR&CORPORATE IMAGE | ||
| A04-11. EXPERIENTIAL AUDIO & RADIO | ||
| A04-12. SONIC BRANDING / BRANDED AUDIO | ||
| A04-13. BRANDED PODCAST/ STREAMING | ||
| A04-14. CONTENT PLACEMENT | ||
| A04-15. AUDIO LED CREATIVITY | ||
| A04-16. INNOVATION IN AUDIO & RADIO | ||
| A04-17. BRAVE IDEA | ||
| A04-18. TACTICAL/REAL-TIME RESPONSE | ||
| A04-19. LOCAL SOLUTIONS | ||
| A04-20. CULTURE INFLUENCE | ||
| A05. DESIGN & BRANDING | ||
| ||
| A05-01. NEW CORPORATE & BRAND IDENTITY | Mandatory files:
| Optional files:
|
| A05-02. REFRESH CORPORATE & BRAND IDENTITY | ||
| A05-03. CAMPAIGN BRANDING & IDENTITY | ||
| A05-04. NAMING | ||
| A05-05. PUBLICATIONS & EDITORIAL DESIGN | ||
| A05-06. PROMOTIONAL ITEM DESIGN | ||
| A05-07. PROMOTIONAL PRINTED MEDIA | ||
| A05-08. POSTERS | ||
| A05-09. PACKAGING | ||
| A05-10. DATA VISUALISATION | ||
| A05-11. TYPE & LETTERING DESIGN | ||
| A05-12. BRAND ENVIRONMENT & EXPERIENCE DESIGN | ||
| A05-13. DIGITAL DESIGN | ||
| A05-14. SOCIAL MEDIA DESIGN | ||
| A05-15. MOVING IMAGE DESIGN | Mandatory files:
| Optional files:
|
| A05-16. PRODUCT DESIGN | Mandatory files:
| Optional files:
|
| A05-17. IP-BASED BRAND IDENTITY | ||
| A05-18. MILITARY ADVERTISING | ||
| A05-19. INNOVATION IN DESIGN | ||
| A05-20. BRAVE IDEA | ||
| A05-21. TACTICAL/REAL-TIME RESPONS | ||
| A05-22. LOCAL SOLUTIONS | ||
| A04-23. CULTURE INFLUENCE | ||
| A06. DIGITAL & MOBILE | ||
| ||
| A06-01. WEBSITE, MICROSITES, LANDING PAGES | Mandatory files:
| Optional files:
|
| A06-02. APPS | ||
| A06-03. E-COMMERCE | ||
| A06-04. GAMES | ||
| A06-05. SEARCH/DISPLAY/BANNERS | Mandatory files:
| Optional files:
|
| A06-06. VIRAL | ||
| A06-07. MULTI-PLATFORM/CROSS CHANNEL STORYTELLING/EXPERIENCE | ||
| A06-08. USE OF DATA | ||
| A06-09. USER-GENERATED CONTENT | ||
| A06-10. MILITARY ADVERTISING |
| Optional files:
|
| A06-11. INNOVATION IN DIGITAL & MOBILE | Mandatory files:
| Optional files:
|
| A06-12. BRAVE IDEA | ||
| A06-13. TACTICAL/REAL-TIME RESPONSE | ||
| A06-14. LOCAL SOLUTIONS | ||
| A06-15. CULTURE INFLUENCE | ||
| A07. SOCIAL MEDIA & INFLUENCER | ||
| ||
| A07-01. SINGLE PLATFORM | Mandatory files:
| Optional files:
|
| A07-02. MULTI-PLATFORM CAMPAIGN | ||
| A07-03. SOCIAL POST | ||
| A07-04. SOCIAL VIDEO | Mandatory files:
| Optional files:
|
| A07-05. USER-GENERATED CONTENT | Mandatory files:
| Optional files:
|
| A07-06. ACTIVE ENGAGEMENT/CALL TO ACTION | ||
| A07-07. ACTIVATIONS/STUNTS | ||
| A07-08. SOCIAL MEDIA-LED CAMPAIGN | ||
| A07-09. CELEBRITY/INFLUENCER MARKETING | ||
A07-10. CREATOR CONTENT | ||
| A07-11. BRAND PARTNERSHIPS/SPONSORSHIP | ||
| A07-12. VIRAL | ||
| A07-13. USE OF DATA | ||
| A07-14. SPECIFIC TARGET AUDIENCE | ||
| A07-15. MILITARY ADVERTISING | ||
| A07-16. INNOVATION IN SOCIAL MEDIA & INFLUENCER | ||
| A07-17. BRAVE IDEA | ||
| A07-18. TACTICAL/REAL-TIME RESPONSE | ||
| A07-19. LOCAL SOLUTIONS | ||
| A07-20. CULTURE INFLUENCE | ||
| A08. ARTIFICIAL INTELLIGENCE | ||
| ||
| A08-01. AI IN FILM | Mandatory files:
| Optional files:
|
| A08-02. AI IN PRINT & PUBLISHING | Mandatory files:
| Optional files:
|
| A08-03. AI IN OUT OF HOME | ||
| A08-04. AI IN RADIO & AUDIO | Mandatory files:
| Optional files:
|
| A08-05. AI IN DESIGN | Mandatory files:
| Optional files:
|
| A08-06. AI IN DIGITAL | Mandatory files:
| Optional files:
|
| A08-07. AI IN SOCIAL MEDIA & INFLUENCER | ||
| A08-08. AI CAMPAIGNS | ||
| A08-09. AI EXPERIENCE | ||
| A08-10. CREATIVE USE OF AI | ||
| A08-11. USE OF DATA | ||
| A08-12. AI IN MILITARY ADVERTISING | ||
| A08-13. INNOVATION IN AI | ||
| A08-14. BRAVE IDEA | ||
| A08-15. TACTICAL/REAL-TIME RESPONSE | ||
| A08-16. LOCAL SOLUTIONS | ||
| A08-17. CULTURE INFLUENCE | ||
| A09. INTEGRATED & INNOVATION | ||
| ||
| A09-01. INTEGRATED CAMPAIGNS | Mandatory files:
| Optional files:
|
| A09-02. BRAND TRANSFORMATION | ||
| A09-03. SMALL BUDGET CAMPAIGN | ||
| A09-04. COLLABORATIONS & PARTNERSHIPS | ||
| A09-05. CREATIVE MARKETING STRATEGY | ||
| A09-06. MILITARY ADVERTISING | ||
| A09-07. INNOVATIVE CAMPAIGNS | ||
| A09-08. BRAVE WORK/BRAVE CLIENT | ||
| A09-09. TACTICAL/REAL-TIME RESPONSE | ||
| A09-10. LOCAL SOLUTIONS | ||
| A09-11. CULTURE INFLUENCE | ||
| A10. MEDIA | ||
| ||
| A10-01. USE OF TV&OTHER SCREENS, RADIO& AUDIO PLATFORMS | Mandatory files:
| Optional files:
|
| A10-02. USE OF PRINT AND OUT OF HOME | ||
| A10-03. USE OF DIGITAL, MOBILE & SOCIAL PLATFORMS | ||
| A10-04. USE OF CELEBRITIES/INFLUENCERS/CREATORS | ||
| A10-05. USE OF EVENTS & STUNTS | ||
| A10-06. USE OF ENTERTAINMENT | ||
| A10-07. USE OF INTEGRATED MEDIA | ||
| A10-08. USE OF RETAIL MEDIA | ||
| A10-09. SPECIFIC TARGET AUDIENCE | ||
| A10-10. MILITARY ADVERTISING | ||
| A10-11. BRAVE IDEA | ||
| A10-12. TACTICAL/REAL-TIME RESPONSE | ||
| A10-13. LOCAL SOLUTIONS | ||
| A10-14. CULTURE INFLUENCE | ||
| A11. BRANDED CONTENT & ENTERTAINMENT | ||
| ||
| A11-01. FILM: TV, CINEMA/ONLINE | Mandatory files:
| Optional files:
|
| A11-02. LIVE BROADCAST/LIVE STREAMING | ||
| A11-03. AUDIO CONTENT | ||
| A11-04. MUSIC VIDEOS | ||
| A11-05. DIGITAL/MOBILE/SOCIAL | Mandatory files:
| Optional files:
|
| A11-06. BRANDED GAMES | ||
| A11-07. BRAND INTEGRATION | ||
| A11-08. SPONSORSHIPS, PARTNERSHIPS, INFLUENCER & CO-CREATION COLLABORATIONS | ||
| A11-09. EXPERIENTIAL | ||
| A11-10. CROSS-PLATFORM/INTEGRATED | ||
| A11-11. PRINT–WRITTEN/DESIGN | ||
| A11-12. MILITARY ADVERTISING | ||
| A11-13. INNOVATION IN BRANDED CONTENT | ||
| A11-14. BRAVE IDEA | ||
| A11-15. TACTICAL/REAL-TIME RESPONSE | ||
| A11-16. LOCAL SOLUTIONS | ||
| A11-17. CULTURE INFLUENCE | ||
| A12. EXPERIENCE & ACTIVATION | ||
| ||
| A12-01. RETAIL EXPERIENCE & ACTIVATION | Mandatory files:
| Optional files:
|
| A12-02. CUSTOMER ACQUISITION & RETENTION | ||
| A12-03. RETAIL PROMOTIONS & COMPETITIONS | ||
| A12-04. GAMING | ||
| A12-05. GUERRILLA MARKETING | ||
| A12-06. LIVE SHOWS/CONCERTS/FESTIVALS | ||
| A12-07. INSTALLATIONS/EXHIBITIONS/AMBIENT | ||
| A12-07. DIGITAL/MOBILE | ||
| A12-09. USE OF CELEBRITIES/INFLUENCERS | ||
| A12-10. LAUNCH/RELAUNCH | ||
| A12-11. SPONSORSHIP & BRAND PARTNERSHIP | ||
| A12-12. INTEGRATED BRAND EXPERIENCE CAMPAIGN | ||
| A12-13. MILITARY ADVERTISING | ||
| A12-14. INNOVATION IN BRAND EXPERIENCE | ||
| A12-15. BRAVE IDEA | ||
| A12-16 TACTICAL/REAL-TIME RESPONSE | ||
| A12-17. LOCAL SOLUTIONS | ||
| A12-18. CULTURE INFLUENCE | ||
| A13. PR | ||
| ||
| A13-01. CORPORATE IMAGE, REPUTATION MANAGEMENT | Mandatory files:
| Optional files:
|
| A13-02. CRISIS & ISSUE MANAGEMENT | ||
| A13-03. INTERNAL COMMUNICATIONS & EMPLOYEE ENGAGEMENT | ||
| A13-04. PUBLIC AFFAIRS | ||
| A13-05. MEDIA RELATIONS | ||
| A13-06. COMMUNITY BUILDING | ||
| A13-07. DIGITAL & SOCIAL MEDIA | ||
| A13-08. ENTERTAINMENT | ||
| A13-09. EVENTS & EXPERIENTIAL | ||
| A13-10. CELEBRITY/INFLUENCER | ||
| A13-11. LAUNCH/RELAUNCH | ||
| A13-12. INTEGRATED PR CAMPAIGN | ||
| A13-13. BRAND PARTNERSHIPS | ||
| A13-14. SPECIFIC TARGET AUDIENCE | ||
| A13-15. MULTI-MARKET | ||
| A13-16. MILITARY ADVERTISING | ||
| A13-17. INNOVATION IN PR | ||
| A13-18. BRAVE IDEA | ||
| A13-19. TACTICAL/REAL-TIME RESPONSE | ||
| A13-20. LOCAL SOLUTIONS | ||
| A13-21. CULTURE INFLUENCE | ||
| A14. DIRECT MARKETING | ||
| ||
| A14-01. MAILING/PROGRAMMATIC MAIL | Mandatory files:
| Optional files:
|
| A14-02. DIRECT MAIL | ||
| A14-03. USE OF AMBIENT MEDIA, EVENTS, EXPERIENCE | ||
| A14-04. USE OF FILM, AUDIO, BROADCAST | ||
| A14-05. USE OF PRINT & OUTDOOR | ||
| A14-06. SMALL-SCALE MEDIA | ||
| A14-07. USE OF DIGITAL, MOBILE | ||
| A14-08. GAMING | ||
| A14-09. USE OF SOCIAL PLATFORMS | ||
| A14-10. USE OF CELEBRETIES/INFLUENCERS | ||
| A14-11. CO-CREATION & USER GENERATED CONTENT | ||
| A14-12. LAUNCH/RELAUNCH | ||
| A14-13. INTEGRATED DIRECT CAMPAIGN | ||
| A14-14. MILITARY ADVERTISING | ||
| A14-15. INNOVATION IN DIRECT MARKETING | ||
| A14-16. BRAVE IDEA | ||
| A14-17. TACTICAL/REAL-TIME RESPONSE | ||
| A14-18. LOCAL SOLUTIONS | ||
| A14-19. CULTURE INFLUENCE | ||
| B. CRAFT/TECHNOLOGY | ||
B01. FILM CRAFT | ||
| ||
| B01-01. DIRECTION | Mandatory files:
| Optional files:
|
| B01-02. SCRIPT | ||
| B01-03. CINEMATOGRAPHY | ||
| B01-04. SOUND DESIGN | ||
| B01-05. USE OF MUSIC | ||
| B01-06. ANIMATION | ||
| B01-07. VISUAL EFFECTS | ||
| B01-08. PRODUCTION DESIGN & ART DIRECTION | ||
| B01-09. EDITING | ||
| B01-10. CASTING | ||
| B01-11. TITLE SEQUENCES | ||
| B01-12. COLOUR CORRECTION & GRADING | ||
| B01-13. TRAILERS & TEASERS | ||
| B01-14. SPECIAL & PRACTICAL EFFECTS | ||
| B01-15. USE AI IN FILM CRAFT | ||
| B01-16. VIRTUAL REALITY IN FILM CRAFT | ||
| B01-17. USE OF VERTICAL VIDEO | ||
| B01-18. BEST OVERALL PRODUCTION | ||
| B01-19. INNOVATION IN PRODUCTION | ||
| B02. PRINT & PUBLISHING CRAFT | ||
| ||
| B02-01. ART DIRECTION | Mandatory files:
| Optional files:
|
| B02-02. COPYWRITING | ||
| B02-03. ILLUSTRATION | ||
| B02-04. PHOTOGRAPHY | ||
| B02-05. TYPOGRAPHY | ||
| B02-06. PRINTING & PRODUCTION | ||
B03. OUT OF HOME CRAFT | ||
| ||
| B03-01. ART DIRECTION | Mandatory files:
| Optional files:
|
| B03-02. COPYWRITING | ||
| B03-03. ILLUSTRATION | ||
| B03-04. PHOTOGRAPHY | ||
| B03-05. TYPOGRAPHY | ||
| B03-06. PRINTING & PRODUCTION | ||
| B03-07. USE OF TECHNOLOGY | ||
B04. AUDIO & RADIO CRAFT | ||
| ||
| B04-01. SOUND DESIGN | Mandatory files:
| Optional files:
|
| B04-02. USE OF MUSIC | ||
| B04-03. SCRIPT & COPYWRITING | ||
| B04-04. CASTING &PERFORMANCE | ||
| B04-05. STORYTELLING | ||
| B04-06. VOICE-ACTIVATION | ||
| B04-07. USE OF AUDIO TECHNOLOGY | ||
| B05. DESIGN & BRANDING CRAFT | ||
| ||
| B05-01. ART DIRECTION | Mandatory files:
| Optional files:
|
| B05-02. COPYWRITING | ||
| B05-03. ILLUSTRATION | ||
| B05-04. PHOTOGRAPHY | ||
| B05-05. TYPOGRAPHY | ||
| B05-06. ANIMATION | Mandatory files:
| Optional files:
|
| B05-07. PRINTING & PAPER CRAFT | Mandatory files:
| Optional files:
|
| B06. DIGITAL, MOBILE, SOCIAL MEDIA CRAFT | ||
| ||
| B06-01. INTERFACE & NAVIGATION (UX/UI) | Mandatory files:
| Optional files:
|
| B06-02. ART DIRECTION & GRAPHIC DESIGN | ||
| B06-03. ILLUSTRATION & IMAGE DESIGN | ||
| B06-04. TYPOGRAPHY | ||
| B06-05. COPYWRITING | ||
| B06-06. MOTION GRAPHICS DESIGN & ANIMATION | Mandatory files:
| Optional files:
|
| B06-07. VIDEO & MOVING IMAGE | ||
| B06-08. MUSIC & SOUND DESIGN | ||
| B06-09. NEW REALITIES & METAVERSE | ||
| B06-10. STORYTELLING | ||
| B06-11. SOCIAL NETWORK CONTENT | ||
| B06-12. PERFORMANCE | ||
| B06-13. USE OF PLATFORM, NATIVE INTEGRATION & WEARABLES | ||
| B06-14. ACTIVATION BY LOCATION | ||
| B06-15. USE OF VOICE-ACTIVATION | ||
| B06-16. DATA-DRIVING TARGETING & PROGRAMMATIC | ||
| B06-17. SEO/SEM | ||
| B06-18. INNOVATIVE USE OF TECHNOLOGY | ||
| B07. AI CRAFT | ||
| ||
| B07-01. ART & DESIGN | Mandatory files:
| Optional files:
|
| B07-02. BEST USER EXPERIENCE | ||
| B07-03. AI SOUND | ||
| B07-04. AI MOTION | ||
| B07-05. AI STORYTELLING | ||
| B08. MEDIA CRAFT | ||
| ||
| B08-01. EXCELLENCE IN MEDIA INSIGHTS & STRATEGY | Mandatory files:
| Optional files:
|
| B08-02. EXCELLENCE IN MEDIA PLANNING | ||
| B08-03. EXCELLENCE IN MEDIA EXECUTION | ||
| B08-04. USE OF CHANNEL INTEGRATION | ||
| B08-05. USE OF DATA & ANALYTICS: INTEGRATION, REAL-TIME, TARGETING | ||
| B08-06. USE OF TECHNOLOGY, NEW REALITIES | ||
| B09. BRANDED CONTENT & ENTERTAINMENT CRAFT | ||
| ||
| B09-01. ART DIRECTION | Mandatory files:
| Optional files:
|
| B09-02. STORYTELLING | ||
| B09-03. USE OF DATA | ||
| B09-04. USE OF TECHNOLOGY, NEW REALITIES | ||
| B10. BRAND EXPERIENCE CRAFT | ||
| ||
| B10-01. BRAND EXPERIENCE TECHNOLOGY & PRODUCTION CRAFT | Mandatory files:
| Optional files:
|
| B10-02. USE OF DATA | ||
| B10-03. USE OF EMERGING TECHNOLOGY, NEW REALITIES | ||
| B11. PR CRAFT | ||
| ||
| B11-01. BRAND VOICE & STRATEGIC STORYTELLING | Mandatory files:
| Optional files:
|
| B11-02. EXCELLENCE IN EARNED MEDIA | ||
| B11-03. USE OF DATA, ANALYTICS | ||
| B11-04. USE OF TECHNOLOGY, NEW REALITIES | ||
| B12. DIRECT MARKETING CRAFT | ||
| ||
| B12-01. ART DIRECTION, DESIGN | Mandatory files:
| Optional files:
|
| B12-02. COPYWRITING | ||
| B12-03. USE OF DATA & PERSONALIZATION | ||
| B12-04. USE OF TECHNOLOGY, NEW REALITIES | ||
| С. SOCIAL GOALS CONTESTS | ||
SOCIAL GOALS CONTESTS list consists of 13 contests: Each contest is subdivided into 11 categories. The categories vary by disciplines, which reflect key directions in the advertising and creative industry. The list of categories is the same for each contest: FILM, PRINT & PUBLISHING, OUT OF HOME, RADIO/AUDIO, DESIGN, DIGITAL & MOBILE, SOCIAL MEDIA & INFLUENCE, INTEGRATED CAMPAIGNS, ACTIVATION CAMPAIGNS, PR CAMPAIGNS, DIRECT CAMPAIGNS. Take note:
| ||
| 01. FILM | Mandatory files:
| Optional files:
|
| 02. RADIO/AUDIO | Mandatory files:
| Optional files:
|
| 03. PRINT & PUBLISHING | Mandatory files:
| Optional files:
|
| 04. OUT OF HOME | ||
| 05. DESIGN | ||
| 06. DIGITAL & MOBILE | Mandatory files:
| Optional files:
|
| 07. SOCIAL MEDIA & INFLUENCE | ||
| 08. INTEGRATED CAMPAIGNS | Mandatory files:
| Optional files:
|
| 09. ACTIVATION CAMPAIGNS | ||
| 10. PR CAMPAIGNS | ||
| 11. DIRECT CAMPAIGNS | ||
| D. CLIENT'S VIEW | ||
CLIENT'S VIEW contest list consists of 4 contests, which reflect main directions in the advertising and creativity: Each of these contests is subdivided into 10 different industrial categories corresponding to the brand/company/organization's field of activity. The list of categories is the same for each contest: CONSUMER GOODS/FMCG Limits: The same entry may be entered into only 10 product/service category which provided according to industrial categories. Take note:
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| D01. FILM, RADIO & AUDIO | Mandatory files:
| Optional files:
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| D02. PRINT, OUTDOOR & DESIGN | Mandatory files:
| Optional files:
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| D03. DIGITAL & MOBILE ADVERTISING/SOCIAL MEDIA & INFLUENCE | Mandatory files:
| Optional files:
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| D04. ADVERTISING CAMPAIGNS | ||