ENTRY REQUIREMENTS & SPECIFICATIONS

KEY ENTRY REQUIREMENTS

1. Entry materials represent the key components of your submission. They are what the judges will review, watch, and read when making their decisions.
2. Material requirements vary by contest and category - some are mandatory, others optional or recommended.
3. Unlaunched concept or open‑brief works are not eligible for participation, with the exception of the ADC*UA Student Awards 2026 competition.
4. Please make sure your entry is filled in correctly, files meet the category’s technical requirements, and can be shown to judges and publicly.
5. Each advertisement (execution) constitutes one entry.
6. Entries forming a campaign (or series) of several works must be submitted as a series/campaign of entries. Each entry in the series is paid separately.
7. A series/campaign of entries is a group of entries tied to one creative idea. Each entry must promote the same product or service using the same medium. You may submit a series of two or more executions as part of a campaign.
8. Carefully check and double‑check the credits you have entered. These credits will be published on our website exactly as you typed them, and they cannot be altered during judging.
9. The entry and its materials must be understood in English. Please explain or translate any wordplay, as well as local, social, cultural, or political references and nuances.
10. The entry must not include any mention of the entering company (unless the entering company is the advertiser/client) or any contributing creative companies in the entry materials or written explanation, except in cases of self-promotion or where such references were part of the original execution.

MEDIA TYPES & TECHNICAL SPECIFICATIONS

1. IMAGE:

• main image (execution or presentation image)
  - execution image - the digital version of the original advertisement or execution, exactly as it ran
  - presentation image  - a visual presentation of your work, including images and texts (project board)
• additional image: digital image that may help support your entry

2. VIDEO:            

• film 180 seconds max: the original film advertisement, video content, exactly as it aired.
• sound video 180 seconds max: the original audio ad as video file which includes script as subtitles.
• case film / demo film (120 seconds max):
  - case film - a short film explaining your work. Content includes the brief, execution and results
  - demo film - this is either a ‘making of’, a recording of the activation in action or a walk through showing the specific elements of your work.
• awards show film (short case film 30-45 seconds max): a shorter, edited version of your film or case film. This will be shown at the award show and will not be shown to the jury.

3. URL:

A direct link to your digital execution e.g. website, microsite, app download page or social media page; or a webpage which explains your work.

URLs must start with ‘https://’ and preferably accessible without a login or password. Please make sure that your entry is accessible online. 

For the purposes of impartiality, please ensure you do not refer to the name of your agency or any contributing creative companies or persons anywhere on your submission materials URL with the exception of self-promotion. 

Please provide account details to download your app if it is not available globally.

MEDIA FORMATS BY CATEGORY