ENTRY REQUIREMENTS & SPECIFICATIONS

KEY ENTRY REQUIREMENTS

1. Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
2. Concept and not realized entries are not accepted for participation (There is exception for YOUNG & STUDENTS categories).
3. Please make sure that the version you have uploaded is final and it is can be used for judging.
4. Each advertisement constitutes one entry.
5. Advertisements forming a campaign (or series) of several works must be submitted as a series/campaign of entries. Each entry in the series is paid separately.
6. Carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
7. No agency branding or any contributing creative companies/people must be visible on the entry (e.g. logos, credits etc.) except for self-promotion entries.
8. Entry form (all texts) should be submitted in English. The entry materials (video, image, sound video, case film) can be suubmittedin Ukrainian or English at your choice.
9. All websites or other online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.

MEDIA TYPES & TECHNICAL SPECIFICATIONS

1. IMAGE:

• main image (execution or presentation image)
  - execution image - the digital version of the original advertisement or execution, exactly as it ran
  - presentation image  - a visual presentation of your work, including images and texts (project board)
• additional image: digital image that may help support your entry

2. VIDEO:            

• film 180 seconds max: the original film advertisement, video content, exactly as it aired.
• sound video 180 seconds max: the original audio ad as video file which includes script as subtitles.
• case film / demo film (120 seconds max):
  - case film - a short film explaining your work. Content includes the brief, execution and results
  - demo film - this is either a ‘making of’, a recording of the activation in action or a walk through showing the specific elements of your work.
• awards show film (short case film 30-45 seconds max): a shorter, edited version of your film or case film. This will be shown at the award show and will not be shown to the jury.

3. URL:

A direct link to your digital execution e.g. website, microsite, app download page or social media page; or a webpage which explains your work.

URLs must start with ‘https://’ and preferably accessible without a login or password. Please make sure that your entry is accessible online. 

For the purposes of impartiality, please ensure you do not refer to the name of your agency or any contributing creative companies or persons anywhere on your submission materials URL with the exception of self-promotion. 

Please provide account details to download your app if it is not available globally.

MEDIA FORMATS BY CATEGORY