KEY DATES
Early Birds Deadline | 1 March 2025 |
Regular Deadline | 1 April |
Last Minute/Final Deadline | 25 April |
Online judging | beginning of |
Winners announcement/ Awards Ceremony | 29 May 2025 |
ENTRY REQUIREMENTS & SPECIFICATIONS
KEY ENTRY REQUIREMENTS
- Entry materials are the most important elements of your entry. This is what the judges will examine, watch and read during their decision-making.
- Concept entries and works which have not been launched are not accepted for participation (except for the categories of CONCEPT DESIGN and STUDENT DESIGN).
- Please make sure that the version you have uploaded is final and it is can be used for judging.
- Each work constitutes one entry.
- Entries which form a campaign must be entered as campaign/series and paid for each piece or execution of work.
- All websites or other online materials must be submitted via a URL, even if only posted temporarily for the purpose of the judging.
- Carefully check and re-check the credits you have entered. These credits will be published on our website exactly as you have typed them. Credits cannot be altered during judging.
- The entry (incl. all materials) must be understood in English. Please explain or translate any specific word play or local, social, cultural or political references and nuances.
- Ensure you do not refer to the name of your agency or any contributing creative companies anywhere on your submission materials with the exception of self-promotion.
MEDIA TYPES & TECHNICAL SPECIFICATIONS
1. IMAGE:
- main image (execution or presentation image)
- execution image - the digital version of the original advertisement or execution, exactly as it ran
- presentation image - a visual presentation of your work, including images and texts (project board) - additional image: digital image that may help support your entry
TECHNICAL SPECIFICATIONS: | JPG, 150 dpi, RGB, A3 size (2480 x 1754 pixels), 15MB max. |
2. VIDEO:
- film 180 seconds max: the original film advertisement, video content, exactly as it aired.
- sound video 180 seconds max: the original audio ad as video file which includes script as subtitles.
- case film / demo film (120 seconds max):
- case film - a short film explaining your work. Content includes the brief, execution and results
- demo film - this is either a ‘making of’, a recording of the activation in action or a walk through showing the specific elements of your work. - awards show film (short case film 30-45 seconds max): a shorter, edited version of your film or case film. This will be shown at the award show and will not be shown to the jury.
TECHNICAL SPECIFICATIONS: | Film is accepted as a link to YouTube or Vimeo. Encoding mode: | |||
Aspect Ratio | Resolution | Format/Codec | Audio | |
Preferred | Full HD 1080p | 1920 x 1080 | .MOV/H.264 | AAC, Stereo, 48kHz |
HD 720p | 1280 x 720 | |||
Accepted | 4:3 or 16:9 | 1024x576 | .MP4/H.264 | AAC, Stereo, 48kHz |
720x576 | ||||
854x480 | ||||
640x480 |
3. URL:
A direct link to your digital execution e.g. website, microsite, app download page or social media page; or a webpage which explains your work.
URLs must start with ‘https://’ and preferably accessible without a login or password. Please make sure that your entry is accessible online.
For the purposes of impartiality, please ensure you do not refer to the name of your agency or any contributing creative companies or persons anywhere on your submission materials URL with the exception of self-promotion.
Please provide account details to download your app if it is not available globally.
MEDIA FORMATS BY CATEGORY
A. Graphic Design & Branding | ||
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A01. CORPORATE & BRAND IDENTITY | Mandatory materials:
| Additional materials:
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A02. CAMPAIGN BRANDING & IDENTITY | ||
A03. BRAND & CAMPAIGN LOGOS | ||
A04. PRINT MEDIA & POS DESIGN | ||
A05. STATIONERY DESIGN | ||
A06. PROMOTIONAL, DM DESIGN | ||
A07. PUBLISHING DESIGN | ||
A08. ANNUAL REPORTS | ||
A09. BOOKS DESIGN AND ILLUSTRATIONS | ||
A10. PACKAGING DESIGN | ||
A11. POSTERS | ||
A12. ILLUSTRATION & PHOTOGRAPHY | ||
A13. INFOGRAPHICS/DATA VISUALISATION | ||
A14. SOCIAL MEDIA DESIGN | ||
A15. TYPOGRAPHY | ||
A16. SONIC BRANDING | Mandatory materials:
| Additional materials:
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A17. AI-DRIVEN DESIGN | Mandatory materials:
| Additional materials:
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A18. INNOVATION IN DESIGN | ||
A19. MISCELLANEOUS DESIGN | ||
A20. CONCEPT DESIGN (UNREALIZED PROJECT) | ||
A21. STUDENT DESIGN | ||
B. DIGITAL DESIGN | ||
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B01. DIGITAL PLATFORMS & WEBSITES DESIGN | Mandatory materials:
| Additional materials:
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B02. INTERFACE & USER EXPERIENCE DESIGN | ||
B03. BANNERS & RICH MEDIA DESIGN | Mandatory materials:
| Additional materials:
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B04. APPS DESIGN | Mandatory materials:
| Additional materials:
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B05. GAMES DESIGN | ||
B06. TYPOGRAPHY IN DIGITAL | Mandatory materials:
| Additional materials:
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B07. DIGITAL ILLUSTRATION & IMAGE DESIGN | ||
B08. DIGITAL ANIMATION & MOTION GRAPHICS | Mandatory materials:
| Additional materials:
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B09. VIDEO/MOVING IMAGE | ||
B10. EXPERIENCE DESIGN | Mandatory materials:
| Additional materials:
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B11. NEW USE OF TECHNOLOGY & INNOVATION | ||
B12. AI STORYTELLING | ||
B13. SERVICE DIGITISATION | ||
B14. MISCELLANEOUS DIGITAL | ||
B15. CONCEPT DESIGN (UNREALISED PROJECT) | ||
B16. STUDENT DESIGN | ||
C. TV/PROMO & VIDEO MOTION GRAPHICS | ||
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C01. VISUAL IDENTITY OF TV CHANNEL/PROGRAM | Mandatory materials:
| Additional materials:
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C02. LOGO DESIGN FOR TV CHANNEL/PROGRAM | Mandatory materials:
| Additional materials:
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C03. SET DESIGN FOR TV CHANNEL/PROGRAM | ||
C03. SET DESIGN FOR TV CHANNEL/PROGRAM | ||
C05. PROMO SPOT FOR TV PROGRAM/FILM | Mandatory materials:
| Additional materials:
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C06. PROMO CAMPAIGN FOR TV PROGRAM/FILM | ||
C07. PROGRAM OPENING OR MAIN TITLES FOR TV PROGRAM/FILM PROMO | ||
C08. INTERACTIVE/DIGITAL PROMO DESIGN | ||
C09. MOTION GRAPHICS FOR COMMERCIALS & ADVERTISING | ||
C10. MOTION GRAPHICS FOR ART PROJECTS | ||
C11. MOTION GRAPHICS & TITLE DESIGN FOR FILM/SERIES | ||
C12. MOTION GRAPHICS & TITLE SEQUENCE FOR EVENTS | ||
C13. PERSONAL PROMO MOTION GRAPHICS | ||
C14. AR/VR MOTION GRAPHICS FOR TV/FILM | ||
C15. AI-DRIVEN MOTION GRAPHICS | ||
C16. MISCELLANEOUS DESIGN | Mandatory materials:
| Additional materials:
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C17. CONCEPT DESIGN (UNREALIZED PROJECTS) | ||
C18. STUDENT DESIGN | ||
D. PRODUCT DESIGN | ||
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D01. HOME & LIVING DESIGN | Mandatory materials:
| Additional materials:
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D02. CONSUMER ELECTRONICS DESIGN | ||
D03. PERSONAL & LIFESTYLE DESIGN | ||
D04. WORKPLACE & OFFICE DESIGN | ||
D05. TOYS & GAMING DESIGN | ||
D06. AUTOMOTIVE & TRANSPORT DESIGN | ||
D07. PHARMA & HEALTH PRODUCTS DESIGN | ||
D08. INDUSTRIAL DESIGN | ||
D09. WEARABLE TECHNOLOGY & FASHION DESIGN | ||
D10. SPORTS & LEISURE DESIGN | ||
D11. PET CARE DESIGN | ||
D12. EVENT SUPPLIES DESIGN | ||
D13. FOOD AND BEVERAGE DESIGN | ||
D14. PUBLIC & URBAN SPACE PRODUCTS DESIGN | ||
D15. SUSTAINABLE PRODUCTS DESIGN | ||
D16. INCLUSIVE PRODUCTS DESIGN | ||
D17. AI-DRIVEN DESIGN | ||
D18. MISCELLANEOUS DESIGN | ||
D19. CONCEPT DESIGN (UNREALIZED PROJECT) | ||
D20. STUDENT DESIGN | ||
E. ENVIRONMENTAL DESIGN | ||
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E01. INTERIOR DESIGN | Mandatory materials:
| Additional materials:
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E02. ARCHITECTURE DESIGN | ||
E03. ARCHITECTURAL LIGHTING DESIGN | ||
E04. LANDSCAPE & URBAN DESIGN | ||
E05. URBAN & PUBLIC SPACES DESIGN | ||
E06. EXHIBITION & TRADE SHOW DESIGN | ||
E07. PUBLIC ART & INSTALLATIONS | ||
E08. SET & STAGE DESIGN | ||
E09. RETAIL DESIGN | ||
E10. EXHIBITION DESIGN | ||
E11. DIGITAL & VIRTUAL ENVIRONMENT DESIGN | ||
E12. MISCELLANEOUS DESIGN | ||
E13. CONCEPT DESIGN (UNREALISED PROJECT) | ||
E14. STUDENT DESIGN |