KIAF | Jury

HOME KYIV INTERNATIONAL ADVERTISING FESTIVAL JURY

The jury members of KIAF are leading experts in the global advertising industry, specializing in various disciplines and are one of the festival's greatest assets.

This year’s contest program will feature six international jury teams and one client jury team, composed of top marketers. The jury selection process is conducted with the utmost precision, ensuring that members are highly experienced industry specialists, many of whom have served as judges and received awards at prestigious international festivals and contests, including Cannes Lions.

Entries in the CREATIVE COMMUNICATIONS and CRAFT/TECHNOLOGY blocks will be evaluated by five international jury teams:

JURY TEAM 1. Film, Audio & Radio, Integrated & Innovation, Audio & Radio Craft jury
JURY TEAM 2. Design & Branding, Print & Publishing, Out Of Home, Design & Branding Craft, Print & Publishing Craft, Out Of Home Craft jury
JURY TEAM 3. Digital & Mobile, Social Media & Influencer, AI, Media, Branded Content & Entertainment, Digital/Mobile/Social Media Craft, AI Craft, Media Craft jury
JURY TEAM 4. Experience & Activation, PR, Direct Marketing, Brand Experience Craft, PR Craft, Direct Marketing Craft jury
JURY TEAM 5. Film Craft, Branded Entertainment Craft jury

Entries in the SOCIAL GOALS CONTESTS block will be evaluated by a jury team of marketers and representatives of communication agencies with expertise in CSR and sustainable marketing.

JURY TEAM 6. Social Goals Contests jury

Entries in the CLIENT'S VIEW block will be evaluated by a jury team of highly experienced marketers.

JURY TEAM 7. Client`s View jury

This multi-stage approach ensures professional, in-depth and impartial evaluation of all entries in the contest program. Each jury team selects the best projects that set creativity standards at the international level.

JUDGING PROCESS

The evaluation of contest entries is conducted using a 100-point scale, where each jury member can assign a score ranging from 1 to 100 points.

The judging procedure is based on the independent assessment of each jury member. As a result, every competition entry receives an individual score from each judge and the weighted average score determines its final standing.

Each jury team will have a Jury Chairman. After all members complete their evaluations, the Jury Chairmen finalize the list of finalists and winners (Gold, Silver and Bronze awards) as well as the Best of Contest in their categories.

Additionally, the festival grants the prestigious GRAND PRIX, the highest award for the best entries in each contest block:

CREATIVE COMMUNICATIONS
CRAFT/TECHNOLOGY
SOCIAL GOALS CONTESTS
CLIENT'S VIEW

However, works created for non-commercial or charitable organizations are not eligible for the GRAND PRIX in the CREATIVE COMMUNICATIONS, CRAFT/TECHNOLOGY, and CLIENT'S VIEW blocks. These entries are exclusively evaluated in the SOCIAL GOALS CONTESTS block, where they can also compete for the GRAND PRIX.

For entries that have been submitted and awarded in both CREATIVE COMMUNICATIONS and SOCIAL GOALS CONTESTS simultaneously, the GRAND PRIX can only be awarded within the SOCIAL GOALS CONTESTS block.

Jury teams Contests/Categories

International KIAF Jury 2025: first names

Contests/Categories

Pierre Bellefleur

Co-founder, STRIKE, France

Renaud Arnaudet

Creative Director, We Are Social Paris, France

Laura Belc

Executive Creative Director, Saatchi Creative Hub Romania, Romania

Matthieu Bouilhot

Creative Director, BETC Paris, France

Alexander Bratimirov

Partner, Creative Director, Human, Bulgaria

Mariam Chkhaidze

Strategy Lead, Windfor’s Tbilisi, Georgia

Gal Erbežnik

Executive Creative Director, AV Studio, Slovenia

Rodrigo Viana de Freitas

Founder, CEO, Central de Informação, Portugal

Joni Furstenborg

Creative Director, Partner, TBWA Helsinki, Finland

Anže Jereb

Creative Director, McCann Ljubljana, Slovenia

Seppo Kerkelä

Executive Producer, Directors Guild Helsinki, Finland

Nick Kumbari

Founder, Creative Director, Holy Motors, Georgia

Sandra Schilling

Executive Creative Director, We Are Social, Germany

Jan Sederlöf

Executive Creative Director, N2 Creative Finland

Farhad Shabanov

CEO, Endorphin, Azerbaijan

Hicham Soubra

Head of Production, Serviceplan Experience, United Arab Emirates

Valentin Tomov

Digital Creative Director, Noble Graphics, Bulgaria

Riku Vassinen

CEO, hasan & partners, Finland

Martin Winther

CCO, Webtalk, Poland

Antonin Milata

CEO, RedHead Music, Czech Republic

Josafat Padilla

ECD, Havas Costa Rica, Costa Rica

Client`s View jury

Chairman

Serhii Kostia

Regional Marketing Manager CEE and Asia, Bolt

Alina Kobets

Head of Media LUXE, L`Oreal DACH

Nataliia Korshun

Marketing Director Hygiene Business Unit in Ukraine & East, Biosphere corporation

Oksana Pankina

Communication Director, IDS Ukraine

Olha Paprotska

Head of Marketing Comminications Department, Nova Post

Eugene Razuvaev

Global CMO, Star Brands Group

Ksenia Sikorska

Marketing Director, FUIB

Kateryna Spivakova

Director of Communications and Government Relations, KERNEL

Vitalii Tkachenko

CMO of foreign markets, New Products Group