JURY
The jury members of KIAF are leading experts in the global advertising industry, specializing in various disciplines and are one of the festival's greatest assets.
This year’s contest program will feature six international jury teams and one client jury team, composed of top marketers. The jury selection process is conducted with the utmost precision, ensuring that members are highly experienced industry specialists, many of whom have served as judges and received awards at prestigious international festivals and contests, including Cannes Lions.
Entries in the CREATIVE COMMUNICATIONS and CRAFT/TECHNOLOGY blocks will be evaluated by five international jury teams:
- JURY TEAM 1. Film, Audio & Radio, Integrated & Innovation, Audio & Radio Craft jury
- JURY TEAM 2. Design & Branding, Print & Publishing, Out Of Home, Design & Branding Craft, Print & Publishing Craft, Out Of Home Craft jury
- JURY TEAM 3. Digital & Mobile, Social Media & Influencer, AI, Media, Branded Content & Entertainment, Digital/Mobile/Social Media Craft, AI Craft, Media Craft jury
- JURY TEAM 4. Experience & Activation, PR, Direct Marketing, Brand Experience Craft, PR Craft, Direct Marketing Craft jury
- JURY TEAM 5. Film Craft, Branded Entertainment Craft jury
Entries in the SOCIAL GOALS CONTESTS block will be evaluated by a jury team of marketers and representatives of communication agencies with expertise in CSR and sustainable marketing.
- JURY TEAM 6. Social Goals Contests jury
Entries in the CLIENT'S VIEW block will be evaluated by a jury team of highly experienced marketers.
- JURY TEAM 7. Client`s View jury
This multi-stage approach ensures professional, in-depth and impartial evaluation of all entries in the contest program. Each jury team selects the best projects that set creativity standards at the international level.
JUDGING PROCESS
The evaluation of contest entries is conducted using a 100-point scale, where each jury member can assign a score ranging from 1 to 100 points.
The judging procedure is based on the independent assessment of each jury member. As a result, every competition entry receives an individual score from each judge and the weighted average score determines its final standing.
Each jury team will have a Jury Chairman. After all members complete their evaluations, the Jury Chairmen finalize the list of finalists and winners (Gold, Silver and Bronze awards) as well as the Best of Contest in their categories.
Additionally, the festival grants the prestigious GRAND PRIX, the highest award for the best entries in each contest block:
- CREATIVE COMMUNICATIONS
- CRAFT/TECHNOLOGY
- SOCIAL GOALS CONTESTS
- CLIENT'S VIEW
However, works created for non-commercial or charitable organizations are not eligible for the GRAND PRIX in the CREATIVE COMMUNICATIONS, CRAFT/TECHNOLOGY, and CLIENT'S VIEW blocks. These entries are exclusively evaluated in the SOCIAL GOALS CONTESTS block, where they can also compete for the GRAND PRIX.
For entries that have been submitted and awarded in both CREATIVE COMMUNICATIONS and SOCIAL GOALS CONTESTS simultaneously, the GRAND PRIX can only be awarded within the SOCIAL GOALS CONTESTS block.