Happy Mail

guts&brains DDB - team

Children are kind, sweet and... selfish. Yes. If something is for them, it is for them. And they will drown the world in tears if you take it away from them. Most children do have quite a few toys. The Happy meal toy is just one of many. And that's why we decided to help the next generation be a little more open to sharing.  This is how created "Happy Mail". The Mechanics: 1) Buy a Happy Meal in a McDonald's restaurant, and ask to donate your toy. 2) You will be given an envelope, sticker, stamp, crayon and a notepad. 3) Use them to make a letter/parcel and place the toy inside 4) Put this Letter in the Happy Mail box near the counter at the restaurant 5) Go back to the counter and ask for your badge of honor During the first week of the campaign about 10% of the happy meal toys were donated. This number is still rising. The end of the campaign will be on June 1st (The International Children's Day)