Mechanic

Creative Direction: Urmas Villmann Copywriting: Andrus Niit Project lead: Andra Järva Film production: Kuukulgur Film Film director: Jan-Erik Nõgisto Sound Design: Soo Sound

In any language we have indirect phrases for “death". In Estonia we have such phrases as “throw the spoon in a corner”, “pop a spring” or “pull the cord”. Compensa Life Insurance made a bold statement: after signing our contract, you are free to -quite literally - die.