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UKRAINIAN CREATIVE STORIES Mechanic
UKRAINIAN CREATIVE STORIES Shortlist

Entrant: Kontuur advertising agency

Campaign (series): A calmer death

Country: Estonia

Section/Contest/Category: A. CREATIVE COMMUNICATIONS / A01. FILM / A01-07. CONSUMER SERVICES & B2B

Award: Shortlist

Advertiser/Brand: Compensa Life Insurance

Year: 2025

Creative Team:

Creative Direction: Urmas Villmann Copywriting: Andrus Niit Project lead: Andra Järva Film production: Kuukulgur Film Film director: Jan-Erik Nõgisto Sound Design: Soo Sound

Creative idea:

In any language we have indirect phrases for “death". In Estonia we have such phrases as “throw the spoon in a corner”, “pop a spring” or “pull the cord”. Compensa Life Insurance made a bold statement: after signing our contract, you are free to -quite literally - die.

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