HRC by Wine Bureau Identity
Учасник: Serhii Shakh
Країна: Україна
Блок/Конкурс/Категорія: A. GRAPHIC DESIGN & BRANDING / A01. CORPORATE & BRAND IDENTITY
Нагорода: Best of
Рекламодавець/Бренд: Wine Bureau
Рік: 2023
Креативна команда:
Art director & designer - Serhii Shakh UX/UI designer - Julia Petrenko Strategist & copyrighter - Stasya Kozhukhar Project Manager - Serhii Kozhukhar
Креативна ідея:
The Wine Bureau stands as Ukraine's primary hub for importing exceptional wines, spirits, and global delights, focusing on delivering top-notch alcoholic beverages, health-conscious products, and stylish accessories. The HRC brand, representing Wine Bureau, directly supplies cafes, bars, restaurants, and hotels with an extensive array of international brands. Operating through five regional squads strategically positioned in key Ukrainian cities—Odessa, Kharkiv, Kyiv, Dnipro, and Lviv—the HRC Wine Bureau ensures elevated service standards through dedicated sales and consulting teams in each region. HRC brand's concept is designed to dismantle the pretentiousness of elitism, making high-quality products and alcohol, along with top-notch service, accessible to every hospitality business in Ukraine. HRC actively champions young professionals and consistently invests in shaping consumption culture in Ukraine. This commitment reflects our dedication to breaking barriers and fostering a more inclusive and vibrant industry landscape.