HRC by Wine Bureau Identity
Entrant: Serhii Shakh
Country: Ukraine
Section/Contest/Category: A. GRAPHIC DESIGN & BRANDING / A01. CORPORATE & BRAND IDENTITY
Award: Best of
Advertiser/Brand: Wine Bureau
Year: 2023
Creative Team:
Art director & designer - Serhii Shakh UX/UI designer - Julia Petrenko Strategist & copyrighter - Stasya Kozhukhar Project Manager - Serhii Kozhukhar
Creative idea:
The Wine Bureau stands as Ukraine's primary hub for importing exceptional wines, spirits, and global delights, focusing on delivering top-notch alcoholic beverages, health-conscious products, and stylish accessories. The HRC brand, representing Wine Bureau, directly supplies cafes, bars, restaurants, and hotels with an extensive array of international brands. Operating through five regional squads strategically positioned in key Ukrainian cities—Odessa, Kharkiv, Kyiv, Dnipro, and Lviv—the HRC Wine Bureau ensures elevated service standards through dedicated sales and consulting teams in each region. HRC brand's concept is designed to dismantle the pretentiousness of elitism, making high-quality products and alcohol, along with top-notch service, accessible to every hospitality business in Ukraine. HRC actively champions young professionals and consistently invests in shaping consumption culture in Ukraine. This commitment reflects our dedication to breaking barriers and fostering a more inclusive and vibrant industry landscape.