UA | TV

Agency: Kyifornia

Exposition: During the full-scale invasion, UA TV took on the crucial task. They continue broadcasting in the temporarily occupied territories to psychologically support Ukrainians remaining there and provide a real picture of events as opposed to Russian propaganda. Solution: For branding the channel, we created a concise logo and chose the colors of the Ukrainian flag — thus, the form best reflects the content. The versatile pattern with the logo easily adapts to the channel's needs and serves as a guide for sections or branding for merchandise.