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Entrant: KYIFORNIA

Country: Ukraine

Section/Contest/Category: C. TV/PROMO & VIDEO MOTION GRAPHICS / C01. TV CHANNEL – VISUAL IDENTITY

Award: Best of

Advertiser/Brand: UA l TV

Year: 2023

Exposition: During the full-scale invasion, UA TV took on the crucial task. They continue broadcasting in the temporarily occupied territories to psychologically support Ukrainians remaining there and provide a real picture of events as opposed to Russian propaganda. Solution: For branding the channel, we created a concise logo and chose the colors of the Ukrainian flag — thus, the form best reflects the content. The versatile pattern with the logo easily adapts to the channel's needs and serves as a guide for sections or branding for merchandise.