3D Metro
Entrant: oversize
Country: Ukraine
Section/Contest/Category: B. PRINT & OUTDOOR / B01. OUTDOOR
Award: Shortlist
Advertiser/Brand: Gulliver shopping mall
Year: 2023
Creative Team:
oversize agency
Creative idea:
3D Metro – is a project, created in collaboration with Gulliver shopping mall, aimed at showcasing Ukraine's creative potential, even during times of full scale war. This three-dimensional installation on the LED screen of Gulliver shopping mall has sparked significant interest among Kyiv residents and beyond. During the first month of the project, it received recognition in well-known Ukrainian and global media. We had 20 publications in domestic media with coverage of 6,700,000 and 2 publications in world media with coverage of 5,650,000. Our content also went viral on social media. UGC videos on Instagram, TikTok, and X.COM garnered over 9,000,000 views. Additionally, we have coverage on Telegram totaling 3,000,000 and over 23,000,000 online coverage overall across all platforms. During the live broadcast, *360,000 viewers watched the video. *Data provided by AABB.com.ua And all this with zero media budget.