Demoralized Can't Handle It

SHOTS Creative Director - Peter Storozhenko Creative Director - Stanislav Kachanovsky  Creative Group Head - Anna Zaporozhchenko Design - Mikhailo Polivanov COO - Marina Martynova Account Manager - Anastasiia Mytnytska LIMELITE Director / DOP - Marcus Haney Executive producer - Vlad  Bolelov Bidding producer - Viola Filenko Line producer - Eugene Zdorovylo Production assistant - Maksym Prokopenko Production manager - Anton Chernikov Gaffer - Leonid Sidorenko Production designer - Lera Koval Focus / AC - Serhii Zakrevskyi MUA - Maryna Semenova Casting director - EasyCasting Post-production studio - Casper  VFX - Fider Studio Edit - Yurii Reznichenko CC - Vlad Chernolyasov Sound design - Cavemen records

Year three of full-scale war. Fundraising has become harder. Inflation, unfortunately, has also hit the level of hope. And donating to patriotic, victorious messaging — no longer works. Every day, there are more and more fundraisers. And now a new enemy emerges — demoralization. If the one on the frontline shoots — this one paralyzes from within. The 3rd Assault Brigade challenged itself: to raise 50 million UAH for M113 armored evacuation vehicles. Machines that save lives daily under fire. A chance to pull out the wounded — in the middle of a chaotic media storm. Where betrayal, conspiracies, and hopeless headlines are coming from all directions. Where it's already hard to stay grounded. We launched the campaign at the end of the year — when it's the holidays, and everyone is asking. But we weren’t just asking. We were trying to break through. The first step was a manifesto film — a scream in response to the silence inside. The film takes place in two worlds: – The anxiety space — a composite of what we all feel today: exhaustion, doomscrolling, betrayal, constant panic. – The world of the 3rd Assault Brigade — where there is action, clarity, and a way out. They evacuate not just the wounded. They evacuate you — from yourself. Because donating isn’t just about money. It’s an action. A point of contact with reality. An answer to the question: "What else can I do?" 1,1M views  18K interactions 14K accounts engaged 12K likes