HASLO craft brewery

NEAT agency Mykhailo Stepanskyi - creative director, namer Viktor London - art-director

HASLO is a craft brewery located on the Novoobukhivska highway. The name HASLO means "motto" in Ukrainian, making it both a concise expression of an idea and – a beer. The slogan, "Everyone has a favorite motto," plays on this dual meaning, referring both to a personal guiding principle in life and to a favorite style of HASLO beer. The brewery offers a variety of beer styles, catering to different tastes and preferences. The logo visually embodies this concept by combining a beer mug with a megaphone. We developed the name, slogan, brand legend, and a cohesive brand identity, which includes a series of illustrated labels, various packaging designs, and a brand book.