KulDim "Food that makes you feel good"

CD: Olexandr Solonko Senior strategist: Artur Redzynets Copywriters: Roman Pyskun, Anton Solonko Design director: Vik Vatamaniuk Art director: Veronika Syniavska Designer: Olesia Bahrii Motion designers: Olesia Bahrii, Yehor Pryima

BACKGROUND Kuldim is a Kyiv-based restaurant that prepares and delivers traditional Ukrainian dishes. CHALLENGE The challenge was to refresh the company's visual style, which appeared outdated, and to attract a younger demographic of food enthusiasts. SOLUTION A delicious brand deserves an equally appealing design. That’s why, we seamlessly combined traditional hospitality with a modern touch. The refreshed logo is a vibrant Cyrillic letter 'Д' (D) that conveys the metaphor of a generously laid Ukrainian table. It is also hinting at the outline of an authentic, cosy Ukrainian house. Additionally, watercolor illustrations help to introduce Ukrainian visual authenticity into the digital realm. Kuldim Food that makes you feel good!