The Minefields Honey Project

Creative Jorg Riommi Chief Creative Officer Publicis Groupe CEE Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine Dmytro Moloshnikov Head of Design Saatchi & Saatchi Ukraine Eugene Petrusenko Art-Director Saatchi & Saatchi Ukraine Kateryna Krashtapuk Graphic Designer Saatchi & Saatchi Ukraine Vitaliy Marynov Motion Designer Saatchi & Saatchi Ukraine Bohdan Shemeliak 3D Artist Saatchi & Saatchi Ukraine Nazar Perikh Motion Designer Freelance Mariia Kondratiuk Junior Graphic Designer Saatchi & Saatchi Ukraine Marharyta Trokhymenko Junior Graphic Designer Saatchi & Saatchi Ukraine Tetiana Slyvko Managing Director Saatchi & Saatchi Ukraine Olena Orlovska Client Service Director Saatchi & Saatchi Ukraine Maryna Bobko Account Executive Saatchi & Saatchi Ukraine Dmytro Grushevsky New Business Director Publicis Groupe Ukraine Yulia Meduna Corporate Communications Manager Publicis Groupe Ukraine Client Lialina Victoria Deputy Director of the Department of Public Diplomacy and Communications Ministry of Foreign Affairs of Ukraine Vsevolod Vereshchahin PM for Public Diplomacy Ministry of Foreign Affairs of Ukraine Kateryna Spivakova Communication & GR Director Kernel Oksana Kostiushko Head of PR projects Kernel Ruslan Bieliaiev Dronarium

Ukraine is a top agricultural country, known for its food exports. Now, it has the highest number of landmines globally. Around 30% of our land is occupied with landmines - an area two times larger than Portugal. Countless agricultural fields remain dangerous, and people can’t work there. The Minefields Honey Project, led by Ministry of Foreign Affairs together with Kernel and powered by bees. The magic mix of nature and tech aimed to highlight the problem by turning unsafe areas into flourishing gardens for honey making. The produced honey became a strong symbol of resilience and hope. The limited-edition jars were directly send by diplomats and ambassadors to people who can make a difference with our issue. That’s how sweet things could help with a bitter problem!