Vira "Oil as it should be"

CD: Oleksandr Solonko Producer: Artur Redzynets Copywriters: Roman Pyskun, Anton Solonko Designer: Olesia Bahrii Production: NO STARS Director: Yevhen Hozheyshyi DOP: Denys Lushchyk 1st AD: Uliana Snitko CEO: Ivan Krutous Producer: Dasha Volhina Line Producer: Valeriia Havrylova Production Designer: Yevhen Shvydler Sound Director: Serhii Verdes SFX: Snowbusiness Editor: Sasha Sofiin Post Production: Casper Colour Grading: Olha Korzhynska Sound Design: Propeller

BACKGROUND Vira is a brand from Poltava that produces inexpensive yet reliable motor oil — a product that never lets your car down. CHALLENGE The Ukrainian automotive market is filled with numerous counterfeit engine oils. The challenge was to vividly illustrate to drivers the damage that such inferior products can cause to their cars. SOLUTION While people may not always empathize with machines, they do empathize with other people. Therefore, we decided to bring car pistons to life and portray them as real human beings suffering from overheating and the accumulation of waste. RESULTS The campaign results clearly indicate success: over a period of 4 months Brand Awareness increased by +4.87%.