Entrant: Програма лояльності Fishka
Country: Ukraine
Section/Contest/Category: B. SITES, APPLICATIONS, MESSENGERS / B06. Mobile application
Award: Gold
Advertiser/Brand: Fishka
Year: 2023
Creative Team:
Team Fishka Olha Semchuk CEO Sophia Luts CMO Yaroslav Nazar Product manager Ludmula Pasternak Brand manager Sophia Porada Creative copywriter Taras Saviuk Graphic Designer Andriy Zwizhanskiy Frontend developer Yulia Rudyk Brand manager Ruslana Komar direct marketer Guys who shoot Video Slavko Kahovsky Illustrator Max Ptashnyk Cherenov Roman Music
Creative idea:
FISHKOGRAI — is an interactive charity project that is a part of the main goal — to collect 30 million hryvnias for the UNBROKEN rehabilitation center. All the magic of the project happens in the Fishka mobile app. The mechanics of raising donations differ from classical ones. In addition to the charitable component, it includes education and gamification. We offer you to dive into the Ukrainian vibe in the Fishka application: listen to the music of the brilliant Volodymyr Ivasyuk, which is recreated on folk instruments. As a result, you automatically generate a donation that is financed by Mastercard and Fishka. Why we chose Volodymyr Ivasiuk? He represents the synthesis of Ukrainian creativity and unbreakableness. His life lasted only thirty years, but he left us a priceless legacy of songs that should be heard everywhere: in every headphone, from every speaker, and most importantly - in every Ukrainian heart. We believe that his music will touch the strings of your soul, you didn't even know about. And it will stay in your memory for a long time. Why did we decide to raise money for prosthetics? More than 100,000 Ukrainians have lost limbs since the start of the full-scale invasion. And unfortunately, this number is increasing every day. That's why we decided that we should make our contribution. 30 million hryvnias will help Ukrainians who lost their limbs as a result of the war live a full life. The National Rehabilitation Center UNBROKEN is a unique place where adults and children receive complete qualified medical care for free. The center works in reconstructive surgery, orthopedics, and prosthetics. In addition, UNBROKEN manufactures prostheses on their own. Also, they provide physical, psychological, and psychosocial rehabilitation.