Moments Before
Entrant: CF.Digital
Country: Ukraine
Section/Contest/Category: B. SITES, APPLICATIONS, MESSENGERS / B05. Website for non-profit organizations
Award: Shortlist
Advertiser/Brand: UNDP Ukraine
Year: 2025
Creative Team:
Creative director: Irina Mietnieva, Zhdan Zabashta, Vandog Agency Art director: Vlad Burma, Vandog Agency Project Manager: Olena Kosar, Anton Horodetskyi, CF.Digital Team lead: Ann Shpakova, CF.Digital Front-End Developer: Volodymyr Yarmolenko, CF.Digital Back-End Developer: Ann Shpakova, CF.Digital DevOps: Ivan Suhiy, CF.Digital QA Engineer: Oleksandr Melnichuk, CF.Digital Photo: Ihor Ishchuk, Oleksandr Mahula, Vandog Agency Interview: Ksenia Tomchuk, Vandog Agency
Creative idea:
Moments Before is an interactive online platform built for a visual project about rescuers and police officers from Zaporizhzhia, Dnipro, and Mykolaiv. This is not just a website with photos. It’s an attempt to let the user feel what happens in that one moment of silence - before everything changes. The creative idea was to turn the photo-viewing process into an emotional journey: movement, rhythm, pause. Every scroll, every transition, every line of text appears with purpose - like an internal edit guiding the user through these stories. Technically, the site was developed from scratch. All animation logic, timing, pacing, and visual sequencing is controlled via a custom CMS. Editors can direct the storytelling flow - adjusting animations and their rhythm - without any coding. Inclusivity was designed as part of the emotional experience: users can adjust font sizes, spacing, contrast, and color modes - without breaking the visual atmosphere or narrative structure. The result is a platform that doesn’t just show a story - it stops you, draws you in, and helps you notice those we usually see only after it’s too late.