No Lay's, No Movie

VIVID agency team: Natalia Boronina, Owner&CEO, Nikita Pashkovskiy, Strategist Maryna Shalamova, Strategist Anna Zaitseva, Head of Accounting Services Natalia Baranovska, Influence Marketing Lead Ksenia Marchuk, SMM Lead Zhanna Gorpynchenko, Account manager Tetiana Marutsenko, Designer Mariia Korotevych, Creative Copywriter Andrii Bushylo, Influence Marketing manager Vasylyna Mazovska, Influence Marketing manager Daria Manitenko, Influence Marketing manager Liubov Lobovska, SMM Manager Varvara Salnikova, Account manager Pepsico Ukraine (Lay’s ) team: Olena Stoianova - Marketing Director  Anna Prokopenko - Senior Brand Manager, Snacks Category  Lesia Shchygol - Media Marketing Manager  Anna Vorobei - Media Manager, Snacks and Dairy Products Category OMD Ukraine team: Tetyana Unichenko - Head of Partnerships  Tetyana Martynenko - Media Group Account Director  Ihor Huber - Digital Group Account Director

Кампанія LAY’S MOVIEWATCHING поєднала одразу кілька вимірів — діджитал, контент інфлюенсерів, стрімінгову платформу, PR, соцмережі й офлайн. Усе працювало як один сюжет, де Lay’s ставав героєм моменту перегляду фільму. Кампанія створила цілісний досвід, який проживали з брендом від кліку до фото в офлайн у ТРЦ. The LAY’S MOVIEWATCHING campaign combined several dimensions at once — digital, influencer content, a streaming platform, PR, social media, and offline. Everything worked as a single storyline, where Lay’s became the hero of the movie-watching moment. The campaign created a seamless experience that audiences lived through with the brand — from a click online to a photo taken offline in a shopping mall.