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BACKGROUND:  Russia’s information war against Ukraine required new approaches — not only to spread the truth but to turn it into real-world support. Influencers are the new media, with highly engaged audiences. While fundraising is already a familiar practice for Ukrainian creators, for English-speaking ones it was a brand-new challenge. The goal was to engage American and European creators in not just raising awareness about Ukraine — but also raising money for it. IDEA:  We turned English-speaking bloggers into ambassadors of fundraising for Ukraine by integrating UNITED24 into their usual content format. Not just telling the world about the war — but raising funds directly through their videos. UNITED24 became part of YouTube culture. RESULTS: 📈 In just 1 year, we collaborated with 56 creators, generating over 20 million views across their channels — turning awareness into action. 💸 In just 3 months of fundraising, more than $130,000 was raised by 6+ bloggers who joined the UNITED24 mission. 🌍 Top 3 donor countries: 🇩🇪 Germany, 🇺🇸 USA, 🇬🇧 UK