WikiTruth

Publicis Groupe BENELUX / Amsterdam Creatives Steef Nijhof Sr. Art Director Sander Bergmeijer Sr. Copywriter Eduardo Marques CCO Maarten Vrouwes ECD Friso Ludenhoff ECD Editors Anton Veselov, Derek van Egmond Design Janneke Koning Dave Fransen Remko Spaaij PR Judith Koop Laura Frerich Producer Laura Dotto Project manager Leila Popovych Anne Vonk Production Gilles Capelluto, Prodigious Brussels Publicis Groupe Ukraine Enver Kikava, CEO Publicis Ukraine Olga Buzunova, Head of Publicis Groupe Content Elena Andriyenko, Chief LegalTech Officer Dmytro Grushevsky, New Business Director Yuliia Bilinska, SMM Specialist Ukrainian Witness Vitaliy Deynega, Founder Sergey Melnychuk, Editor in Chief and Co-Founder Olga Semenova, Executive Director Oleksii Prodaivoda, Journalist Yurii Velychko, Journalist Sofiya Nikolina, Head of Digital MassiveMusic Amsterdam, music Composer Marvin Losch, Floris de Haan Creative development Quinten de Pauw Executive producer Lodewijk Pöttker MassiveMusic Warsaw, voice over recording Producer Marianna Kosch, Michał Krajewski Voice over Alicja Sajewicz Soundstudio Stereotypy Studio Warsaw Kasia Rybska, Kamil Sajewicz Soundsright Amsterdam Jelle Hoebee, Mari Koning, Joshu Petit

Project of 2022 year.  On February 24, 2022 Russia invades Ukraine. Days after the first shock, Ukrainian Witness started to fight back digitally. In Russia it’s hard to find the truth. Free press is blocked, and so are the most social media channels. There’s one route that remains open: Wikipedia. Everyone can change a Wikipedia-page. That’s the way in for Ukrainian Witness. Every month, 10.9 million Russians visit the Russian Wikipedia. So, simply by adding pictures of devastation on Ukrainian city pages on the Russian Wikipedia the truth about the war was shown in Russia. But then, Russian bots started deleting these pictures. To win this fight, Ukrainian Witness called for help and collaborated with Wikipedia editors around the world to keep making changes, and to make them last. It worked. The number of editors bringing the truth doubled. The total amount of edits they made also doubled. Russian views on the ten biggest Ukrainian city pages on the Russian Wikipedia increased by 242%.