CREATIVE COMMUNICATIONS
All consumer durables and non-durable goods, including food and beverages, hygiene products, cleaning products, other household goods, other FMCG, clothing and accessories, furniture and consumer electronics.
Travel and tourism, airlines, train & bus companies, ferry & cruise lines, travel agencies, hotels, resorts, city & country promotion, theme parks, sporting events, music festivals, exhibitions & shows, restaurants, fast food, nightclubs, bars, golf & country clubs, museums, art galleries, cinemas & theatres, culture, education.
Music, film, television, publications and media, books, news, digital platforms and other media.
All commercial public services, legal, financial, consultancies and professional services, B2B (products and services that are targeted by businesses to other businesses), other business services, internal and corporate communications, includes self-promo communications of advertising agencies.
Communications regarding politics, government, or public policy. Includes municipal or state economic development, lotteries, utilities, civil, diplomatic or armed forces, parks, libraries, public services, etc. Includes political and patriotic campaigns, state campaigns and programs.
Corporate Image film ads of campaigns including event sponsorship to build the image/ raise the profile/ shape the perceptions of a brand.
Films created primarily with the intent to go viral, widely circulated and being shared online.
Films shown at public and private events including, but not limited to, sporting venues, festivals, expos, trade shows, award shows, seminars, internal presentations.
Micro-film (10-15 seconds): short-form films made for social platforms including, but not limited to, Facebook, Twitter, TikTok, Instagram, Snapchat etc
New Reality, Metaverse & Emerging Tech: Video and computer-generated content created for immersion and/or interaction. Includes but not limited to, 360° live action photography, AI, AR, VR, XR, gamification, virtual worlds, the metaverse and all other emerging platforms.
Innovative use of the film medium to communicate a brand's message that explore new or transformative ideas, concepts, methods of storytelling, etc., that push the discipline forward.
Risk-taking, courageous, fearless, daring ideas are behind this work. The concept could have easily been rejected along the approval process or by the client, but brave choices made it happen. Entries must include the information about any context necessary to understanding why this was a brave idea.
Film advertising that uses the popularity of a specific news story or event to generate maximum coverage for the brand. Done with in-the-moment, original, thinking, fast reaction, and an investment in craft.