C03. HUMAN RIGHTS, JUSTICE & STRONG INSTITUTIONS
C04. EDUCATION: QUALITY, CIVIC & SOCIAL EDUCATION C05. GENDER EQUALITY & LGBTQ RIGHTS C06. POVERTY & HUNGER C07. HEALTH & WELL-BEING C08. CHILDREN: HEALTH/SAFETY/HAPPINESS C09. PROSPERITY: ECONOMIC GROWTH, INNOVATIONS, INDUSTRY C10. ANIMAL CARE & PROTECTION C11. ARTS AND CULTURE C12. PARTNERSHIP FOR THE GOALS C13. LOCAL SOLUTIONSHUMAN RIGHTS, JUSTICE & STRONG INSTITUTIONS
Work intended to fight against discrimination (racial, ethnic, religious etc.) by promoting empowerment, equality, rights, tolerance.
Efforts that contribute to provide access to justice for all and build effective, accountable and inclusive institutions at all levels. Includes: promote the rule of law and ensure equal access to justice; substantially reduce corruption and bribery; develop effective, accountable and transparent institutions; ensure public access to information and protect fundamental freedoms.
The moving image advertisements made for television, cinema, online, mobile devices, outdoor, etc.
Entries should demonstrate an excellence in storytelling, creative idea and the execution using the medium of film or video.
Mandatory files: film 180 seconds max.
Optional files: case film/demo film (or `making of`) 120 seconds max, URL (webpage which explains your work).
Books, newspapers, magazines, calendars, whether traditional printed materials or digital. Are also included:
- commercial publications (books and magazines created for commercial or promotional purposes, to increase brand/initiative visibility or profile)
- digital publications (publications created specifically for a digital platform, including ebooks and digital magazines)
- promotional items: booklets, brochures, etc.
Entries should demonstrate an excellence in printed or published media.
Mandatory files: main image (execution image or presentation board).
Optional files: additional image, case film/demo film (120 seconds max), URL (webpage which explains your work).
Entries may use many kinds of media but are all seen and experienced out of home. Utilizing public spaces to convey the brand’s/initiative’s message, including but not limited to: Billboards, Posters, Transit Advertising, Ambient Advertising, Digital Screens, Public Events, Public Spaces, P.O.P. & In-Store etc.
Mandatory files: main image (execution image or presentation board).
Optional files: additional image, case film/demo film (120 seconds max), URL (webpage which explains your work).
Entries will need to demonstrate ideas that are wired for sound. Works leave the visuals to the imagination of the viewer, choosing instead to use the power of sound to convey their message.
Can be radio spots, podcasts, streaming and downloadable audio content.
The category can include the use of audio in the various media channels.
Mandatory files: sound video 180 seconds max.
Optional files: case film/demo film (or `making of`) 120 seconds max, URL (webpage which explains your work).
Works in which a unique visual identity leads to consumer recognition or understanding. Are included: logotypes, corporate branding, posters, illustrations, book design, multi-page, periodicals and other promotional materials. Also includes data visualization, digital, environmental, motion design, etc.
Mandatory files: main image (execution or presentation image).
Optional files: additional image, case film/demo film (120 seconds max), URL (webpage which explains your work).
Websites, mobile apps, banner ads, rich media or other technologies. Eligible platforms include but are not limited to tablets, computers, wearable technology, digital screens, and mobile phones.
Mandatory files: main image (presentation image).
Optional files: additional image, case film/demo film (120 seconds max), film or sound video, URL (content or presentation webpage).
Advertising through social media. Entries that spread the brand/initiative message through public sharing, commenting and expressions of opinions and content. Results are measured by reach in views, likes, shares, comments, user-generated content, etc. Eligible entries include but not limited to creative solutions which utilize Facebook, Instagram, Twitter or Influencers (a celebrity, social ambassador or social influencer) to increase audience engagement.
Mandatory files: main image (presentation image).
Optional files: additional image, case film/demo film (120 seconds max), film or sound video, URL (content or presentation webpage).
Campaigns that use different media (at least 3 different media). Entries will be judged on how successfully they have integrated the chosen elements or channels throughout the campaign. Including integrated online campaign.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
Temporary or permanent brand experiences. Entries should demonstrate how the customer journey, experience of the organization and optimization of every touch point led to increased brand/initiative affinity and success of the project.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
Campaigns, programs and tactics that actively engage consumers/audiences and demonstrate the highest levels of strategic planning, creativity and results. It focuses on building and preserving the trust and understanding between brands or organizations and their public/audiences.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).
Campaigns that demonstrate targeted communications. Entries will need to demonstrate how insights and/or data were used as part of the strategy to engage specific target audience groups and develop customer/audience relationships, inspiring action and producing measurable results.
Mandatory files: main image (presentation image), case film/demo film (120 seconds max).
Optional files: additional image, film or sound video, URL (content or presentation webpage).