Brama Wine

Yaroslav Vedmid, Strategist, Postmen Iryna Pavlova. Art Director, Postmen Vladyslav Kalensky, Graphic Designer, Postmen

In Ukraine, winemaking is represented by two regions: Southern (Odesa region) and Western (Transcarpathia). Our client - new vineyards and wine producers from the city of Khotyn decided to remind us that part of Bukovyna belongs to the traditional wine regions, and was once known as part of Bessarabia. The new owners wanted to make their product part of the region's history and an element of local tourism culture. CREATIVE IDEA, STRATEGY: Khotyn's new wine, new producer and wine history were waiting to be rediscovered. Once glorious Bessarabia, today few people associate this region with wine. We had to open the gates of oblivion and show Ukraine and the world a new wine that preserves the glorious traditions. Brama in Ukrainian are so-called large gates, often in castles. Khotyn Castle is the main historical monument of Khotyn and the most famous castle in Western Ukraine. We had to open Brama Wine. Brama opens a story. Wine tells it EXECUTION: The identity of Brama Wine is completely subordinate to the area in which it is made. The shape of the gate is not only at the base of the logo. The innovative label is designed so that the gate "opens the view" of historical maps and photographs depicted on the reverse side. Following the values ​​of environmental friendliness and deep rootedness of production, we created a paper for labels from the leaves - the fallen grape leaves of the same season, grapes of which became the basis of bottled wine. The basic colors of the brand - red and white - are about the wine and the color of the brick from which the fortress was built. The gate in a holistic design system becomes a symbol of openness and hospitality of the region and tells tasters the history of the region.   RESULTS: The brand, which, until recently, was the nameless "garage" brand immediately took its place in the hearts of local cafes, restaurants and guests of Khotyn, telling the stories of the region and winemaking. The new brand has become a distinctive collector's artifact on the shelves of the best Ukrainian wine shops and decoration of personal collections - thanks to its taste, unique production process of the label (fallen grape leaves of the same year as the wine) and design.