Carol for Charity

Jorg Riommi Chief Creative Officer Publicis Groupe CEE Karen Lim Communication Director Publicis Groupe (CEE) Olena Bakum-Ramola Chief Creative Officer Publicis Goupe Ukraine Kosta Schneider Chief Creative Director Publicis Groupe Ukraine & Czech Republic Sergiy Biloshytskiy Creative Director Saatchi & Saatchi Ukraine Julia Romanova Senior Art-Director Saatchi & Saatchi Ukraine Anton Cherevashko Copywriter Saatchi & Saatchi Ukraine Kateryna Krashtapyk Graphic Designer Saatchi & Saatchi Ukraine Kostiantyn Baranovskiy Motion Designer Saatchi & Saatchi Ukraine Ihor Strohov Junior Art-Director Saatchi & Saatchi Ukraine Tetiana Slyvko Managing Director Saatchi & Saatchi Ukraine Olena Orlovska Client Service Saatchi & Saatchi Ukraine Alina Melnychuk Account manager Saatchi & Saatchi Ukraine Anna Romanova Account Manager Saatchi & Saatchi Ukraine Dmytro Grushevsky New Business Director Publicis Groupe Ukraine Yulia Meduna Corporate Communications Manager Publicis Groupe Ukraine Olga Buzunova Content Practice Director Publicis Groupe Ukraine Denis Urusiv - Cameramen Vova Klimik – Cameramen & Colorist Katerina Paida – Backstage Director

Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song came from Ukraine. It is based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914. We turned this famous Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity. We created a new version of the famous Carol. We changed its lyrics. The song asked people to shazam itself. Whenever people heard this song they could shazam it and immediately donated to children in just a couple of clicks.