Christmas not war

Serhii Malyk, Creative Director, ANGRY agency Olga Kuzovkina, Designer, ANGRY agency
Yuliia Krusser, Web-Designer, ANGRY agency
Yaryna Zavadovych, Copywriter, ANGRY agency Inna Polshyna, Director of Creative Services, ANGRY agency Olga Pylypenko, Executive Director, Concrete by Kovalska Volodymyr Sobolev, Chief Marketing Officer, Concrete by Kovalska Oksana Andreyeva, Head of Industrial Marketing, Concrete by Kovalska  Anna Davydenko, Creative Communications manager, Concrete by Kovalska Tetiana Shypenko, Marketing manager, Concrete by Kovalska Forma Production agency Denol Web production Dontstop PR agency

On Feb 24, 2022, Russia launched a full-scale war against Ukraine. Since that time, it has been doing everything possible to take away freedom and joy from Ukrainian adults and children. The largest manufacturer «Concrete by Kovalska» provided 11,000 concrete blocks to protect our cities from enemy tanks. When Kyiv region was liberated, these barriers were removed from the roads to the sidewalks. We turned them into holiday characters to bring the Christmas mood back to our children. Each of the characters we created stood on the central streets of our capital, Kyiv. Each of them had its own name and story, which helped to overcome childhood traumas received during the war – fears of darkness, explosions, forced displacement. Did you come across one? Scan the QR to get to our website. There you can read the story of each character you found and take part in the quest. And if you joined the online game and hunted down all the characters, you could win a holiday present. To pep up social buzz, we run a SoMe campaign with famous city guides, who give hints, where to find our characters. All ten of our characters have been well received by people. Despite the stress because of the war, the feedback was 100% positive. In one month we got more than 200 000 000 contacts.