Dog

Company Credits: Havas Germany, Duesseldorf Havas Media, Frankfurt cross*contacts, Berlin fiftyfifty, Non-Profit-Organisation, Duesseldorf Individual Credits: Eric Schoeffler-Chief Creative Officer-Havas Germany Tobias Rabe-Creative Director-Havas Germany Tobias von Aesch-Creative Director-Havas Germany Helmut Schulte-International Creative Director-Havas Germany Alexander Schon-Senior Art Director-Havas Germany Joane Calvano-Junior Art Director-Havas Germany Anna Berg-Account Director-Havas Germany Isabell Rass-Junior Account Manager-Havas Germany Judith Domogalla-Senior Producer-Havas Germany Leonard Kraehahn-Content Creator-Havas Germany Dominique Kaminski-Final Artwork-Havas Germany Steffen Ansorge-Head of Adcity-Havas Media Daniel Klenke-Company Owner & Mural Producer-cross*contacts 

fiftyfifty - a non-profit homeless charity from Germany - wants to make people aware that despite warmer winters, the cold season is still the most dangerous time of year for homeless people. That's because in the last 10 years, the number of cold deaths has increased by 500%. The challenge was to make people aware of the problems faced by the homeless and thus bring about a change in thinking.  We used a thermal imaging camera and photographed homeless people. The camera shows the low body temperature of them in contrast to the passers-by. In connection with the headline, the contrast was emphasized even more. We gave the recipient a sense of the life-threatening problems they face in the cold - with one aim: to make them reconsider their ignorance of the homeless and make a donation. We can already see that the sales figures of fiftyfifty's homeless magazine have increased significantly. We also heard from homeless people that they experienced more compassion and help. Numerous influencers shared the campaign on social networks. Among them was even a Bundesliga soccer club. ""Winter in Germany"" has received a lot of press coverage - and not only in Germany.