Edyni

Anna Seniuk - creative, idea and design Maksim Kachanovskiy - web developer

BACKGROUND:  Since the beginning of Russia's invasion, more and more countries, companies, brands, and ordinary people have supported Ukraine. Not only in Ukraine, but all over the world, the companies were literally repainted in yellow and blue colors. The Ukrainian flag, symbols, and signatures are used to express unity and support for freedom and democracy. That's are more important than ever when Ukraine is defending the world from tyranny. There were not enough real actions – to help not only visually but also make real actions. In February 2022, services and resources for processing photos to add symbols of Ukraine appeared but immediately appeared suspicions and facts about the danger of transmitting personal photos and data.  CREATIVE IDEA: Edyni platform was created during the events of the Revolution of Dignity in 2014 and became popular around the world in just a few days. In order to unite the world, to see everyone who stands with the Ukrainians, we re-launched the modified website http://edyni.com/. With its help, users around the world can not only make a custom avatar but also, if desired, donate and help Ukrainians. To support not only as a "cover" but also to provide financial donations to the Armed Forces of Ukraine or the Voices of Children Foundation to support children affected by the war.  EXECUTION: The website helps to generate a personal avatar in support of Ukraine yourself, choosing all the graphic elements (flag, eyes, lips, accessories, gender, decor, etc). As a next step, users are also invited to make a donation to help Ukrainians. Not only show support but also provide it. The website is in English and allows adding flags of different countries to the background, and when the flag of another country appears – immediately appear a heart with the flag of Ukraine.  RESULTS:  For a month and a half of the site, people from 141 countries have used it. Users made thousands of button presses and hundreds of transfers to support Ukraine. Tens of thousands of created avatars with Ukrainian symbols. And this is only the beginning.