Foreign audiences activation campaign around Ukrainian top volunteers initiatives

Svitsoft agency Who Are You agency TOP DOG agency

On February 24, 2022, we, Kyiv marketers of Svitsoft, TOP DOG, and Who Are You agencies, lost our ordinary life instantly. But our knowledge, expertise, and enthusiasm are still with us. Now it all works for the victory of Ukraine in the war within the framework of the digital front. On the fourth day, in bomb shelters, we created an aggregator site www.standwithukraine.com.ua, where all the major volunteer organizations and foundations of Ukraine are collected. We proceeded from the logic that Ukrainian volunteer funds in wartime do not have enough free time or extra resources to promote themselves to a Western audience. And we decided to do it for them. The site contains organizations engaged in humanitarian assistance, army assistance, and volunteer activities. A dozen more volunteers joined the project team in a matter of days, each of which did its task. Every day, a group of 20+ people develops the site, creates a video for the YouTube channel #StandWithUkraine, creates creatives, launches ads targeting 20 different countries, and works on pages of the project on Facebook Tik-Tok, and Linkedin.  Being a volunteer is not that hard. Everyone can be a volunteer in Ukraine, even if he was born and lives in another country, and each of us Ukrainians is already also a volunteer. After all, living everyday life and doing usual things is already a small feat despite the war. It is this idea that underlies the key video project. And the project itself and its website are designed to help as many foreigners as possible join the ranks of Ukrainian volunteers. After all, it can be done by donating to any of the Ukrain funds.