GIVE LIGHT TO CHILDREN

Anastasia Zaitseva, Creator, Rockets. Growth R&D Anastasia Sirenko, Art Director, Rockets. Growth R&D Taras Mokhonko, Strategy, Rockets. Growth R&D Daryna Rakovets, Producer, Rockets. Growth R&D Kateryna Magon, Client Service Director, Rockets. Growth R&D Serhii Artemenko, Creative Director, Rockets. Growth R&D Alisa Mikulich, COO, Rockets. Growth R&D Vladyslav Polonskyi, Founder & CEO, Rockets. Growth R&D

PRIVATBANK SHED LIGHT ON THE ISSUES OF CHILDREN WHO HAVE BEEN LEFT WITHOUT PARENTS DURING THE WAR. PROBLEM As of April 1, 2023, statistics show that 8,512 children have become orphans due to the war. Thousands of children have lost the support and care provided by their parents . The largest bank in Ukraine, PrivatBank, has decided to give its support for children. CHALLENGE Our task was to break through the thousands of other fundraisers and shed light on the problem of war orphans. SOLUTION Together with Ukrainians, PrivatBank decided to raise funds for the "Save Ukraine" organization to provide gifts to children during the holidays. PrivatBank supported the campaign with a video featuring a fundraising mechanic, where ordinary people illuminated a child's life with their care and concern. The main source of light were smartphones with the Privat24 app: to help, one needed to go to the 'Charity' section and donate any amount of money to the 'Give Light to Children' program.